WAS ON EVERYONE’S LIPS
THE INTERNET has helped pull the feminist movement out from the once treacherous backwaters of contentious bra-burning antics into the mainstream. We saw big names like Beyoncé collaborate with award-winning Nigerian author Chimamanda Ngozi Adichie – who has often spoken out about our understanding of gender roles – on her eponymous 2013 album and dance in front of the word ‘Feminist’ lit in giant letters at the MTV Video Music Awards. Actor Emma Watson became an ambassador for UN Women and launched her HeForShe campaign with a powerful speech that has clocked more than six million views on YouTube. She called on men and boys around the world to join the cause for gender equality, and was met by resounding support from male celebrities. Chanel even staged a fake protest in the name of feminism as part of its Paris Fashion Week SS15 show.
But there have been naysayers, too. Annie Lennox had a go at Beyoncé, calling her ‘feminist light’, and thousands of women responded to the #yesallwomen hashtag with #womenagainstfeminism, seemingly thinking the idea was a complete waste of time.
Twitter has been a great place to have the conversation. It has been the table to which women could bring their experiences and share open debate – like the women behind #lifeofamuslimfeminist, who found women who understood them and some who were learning from them.
It seems 2014 was the year we learned to be OK with saying the f-word again. Hopefully we’ll see it turn into something a little more substantial than a hashtag and start really addressing the gender equality gaps that are woven into every aspect of society.
CHANEL’S FEMINISM PROTEST;
MALE CELEBRITIES ENDORSE THE ‘HEFORSHE’ CAMPAIGN