MADE A COMEBACK
THE TERM ‘NORM
CORE’ caught our attention at the end of February, courtesy of The New York
Times. Within days it was being hailed as the new trend; our chance to embrace sameness and to lose the so
The trend was coined in a social-trends report by New York-based trend forecasting agency K-Hole and before long, the fashion set had grabbed normcore and made it their own.
Of course, normcore’s mom jeans, simple sweaters and unbranded clothing have been around since the late 80s – they are the building blocks of the suburban mom and dad non-style that makes up the majority of clothes found in our department stores. Yes, the fashion set may have played dress-up with some of the items, but it was often done with a dose of irony and self-awareness. Even at their most normcore, fashion adherents were not trying to blend in. As with all fashion trends, they were trying to stand out, making a statement of how ‘normal’ they are.
Some see the trend as a move away from the drive that makes people want to conform to what the fashion industry is saying – an ‘anti-fashion’ statement, in a way. Unlike other trends, though, normcore has the potential to connect people more than couture. It’s easier to relate to people when you’re dressed similarly and with normcore, the numbers than other fashion trend cliques.
For others, though, the normcore trend is just that: another trend, as seasonal as crop tops and dip-dyed dresses. But after almost a year on the racks, trend or not, it looks like normcore – the swing towards clothing that is more comfortable and less concerned with impressing others – is here to stay.