HOW THIERRY MU­GLER’S AN­GEL TOOK THE PER­FUME WORLD BY STORM

Marie Claire (South Africa) - - BEAUTY -

the first gour­mand scent

A gour­mand fra­grance uses syn­thetic edi­ble notes, such as vanilla, choco­late or candy. With its sweet scents of caramel and vanilla, An­gel shook up the per­fume world when it was re­leased in 1992.

rev­o­lu­tion­ary bot­tle

Thierry Mu­gler of­ten used stars in his de­signs, and wanted to re­peat the mo­tif with An­gel – but cre­at­ing a star-shaped crys­tal bot­tle was no mean feat.The bot­tle was so ex­pen­sive to pro­duce that Thierry made it re­fill­able and to­day, a bot­tle of An­gel is re­filled ev­ery 10 seconds.

pow­er­ful women

Thanks to bold, cre­ative ad­ver­tis­ing and its ‘Be­ware of An­gels’ slo­gan, An­gel be­came known as the fra­grance for strong, fem­i­nine women.

BE­HIND THE SCENES OF THE AN­GEL FRA­GRANCE

CAM­PAIGN

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.