‘#MCInHerShoes is an amazing campaign. These celebrity men we all know so well posing in heels to take a stand against gender-based violence is one more step towards a better future for our young girls growing up, giving them, and all women, hope that the
ASHLEY WALKER promotions designer
WHETHER YOU FIND yourself glancing over your shoulder when walking alone, or facing sexist comments from men who may not even be aware of their chauvinism, being a woman in South Africa often comes with the weight of a defensive position. But just looking at the numbers, the place this defence is most needed is in our own homes. According to the most recent statistics released by the Medical Research Council’s Gender and Health Research Unit, roughly 60% of women killed in South Africa died at the hands of an intimate partner. Defined by the UN Declaration on the Elimination of Violence against Women as any ‘physical, sexual or emotional harm or suffering to women’, gender-based violence goes deeper than rape or femicide and includes the uncomfortable feeling you are left with after unwelcome advances from men who just won’t hear ‘no’.
To honour women’s month, we invited 18 local celebrities to walk in our shoes – literally. As they learned to balance and strike a pose through their discomfort, the shoes became a representation of the experience of being a woman. And with each (sometimes painful) step, the men found a new understanding, appreciation and empathy for women. The #MCInHerShoes campaign encourages us all to stop and remember our role in bringing an end to gender-based violence in South Africa. To stand up for ourselves and others in the face of it, and to bring attention to those in need when we see them.
ACTOR AND COMEDIAN ‘This campaign is inspiring.
I want to tell other men, enough with this nonsense.
We have to take a stand’
@Janez_Vermeiren ‘My message to all men in South Africa is that it is time to man up. Violence against women is totally