An unconventional beauty star
Recently unveiled as the new spokesmodel for L’Oréal Paris, Soo Joo Park is the first Asian-American model to land the coveted role. We discover her beauty tricks and show you how to get her striking look
What does being a L’Oréal spokesmodel mean to you? L’Oréal is a brand that’s hugely influential and globally accessible so, naturally, it’s a huge honour. But it also means that I get to work closely with a great team of people – they’re like family and inspire women to believe in their own beauty and sense of self worth. Who is your beauty icon? Marilyn Monroe. She reinvented her image to become an icon. Tell us more about your daily beauty routine. It changes depending on travel and work. I do have one vital regimen, which is to remove all make-up before bed. I carry L’Oréal Skin Perfection Purifying Cleansing Wipes in my purse and use them every night. Between two ights or during fashion week, this is a product I’ve grown to cherish. How do you get ready for a red carpet evening? My make-up is usually pretty minimal, whether I emphasise my lips or eyes. I usually opt for a sexy cat-eye or a bold colour lipstick. I love L’Oréal’s Colour Riche Pure Red matte lipsticks. You have amazing hair. What made you decide to turn blonde? I wanted to take a chance and really transform my look. My agent suggested bleaching my hair to platinum blonde and that’s how it started – three years ago!
GET SOO JOO’S MINIMAL LOOK
1. Soo Joo has a porcelain finish to her skin Use powder over your foundation or a powder foundation to mattify.
2. A bold eye is a Soo Joo signature Keep eyelids clean and use a liquid or gel liner to create strong lines.
3. Apply several layers of mascara to give lashes loads of volume Add further coats to the top lashes to create the illusion of falsies.
4. Alternate a bold eye with a bold lip in red or bright pink shades No need for lip liner as Soo Joo’s lip look has a feathered, ombré appearance.
02. L’ORÉAL COLOR RICHE COLLECTION EXCLUSIVE PURE RED LIPSTICK IN LIYA’S PURE RED R155 01. L’ORÉAL COLOR RICHE COLLECTION EXCLUSIVE PURE RED LIPSTICK IN FRIEDA’S PURE RED R155
06. L’ORÉAL PARIS INFALLIBLE 24H STAY FRESH FOUNDATION IN 140 GOLDEN BEIGE 30ML R200
03. L’ORÉAL VOLUMINOUS MILLION LASHES WATERPROOF MASCARA IN EXTRA BLACK
04. L’ORÉAL SUPERLINER SO COUTURE IN BLACK
05. L’ORÉAL PARIS INFALLIBLE NEVER FAIL EYELINER IN BLACK R145