Jenna McArthur

LO­CAL FASH­ION PR JENNA MCARTHUR HAS AN EN­VI­ABLY POL­ISHED STYLE. WE PEEK INTO HER IM­PRES­SIVE WARDROBE

Marie Claire (South Africa) - - CONTENTS - JENNA MCARTHUR

IN­SPIRED BY CRE­ATIV­ITY Jenna says that work­ing with cre­ative peo­ple – par­tic­u­larly dy­namic and tal­ented women – is her in­spi­ra­tion. ‘The bold­ness and brav­ery of the women in my in­dus­try con­tin­u­ally in­spire me.’ IT’S IN THE GENES Jenna’s ear­li­est fash­ion mem­ory is of her mother’s ‘el­e­gant, glam­orous gowns’ and how she played dress-up in them as a child. Her dad worked in fash­ion re­tail and that’s how Jenna found her pas­sion for the in­dus­try. ‘The peo­ple I have learned from and the ex­pe­ri­ences I have had have shaped my love for fash­ion.’ WEAR WITH CON­FI­DENCE Jenna’s ad­vice to women is sim­ple: ‘Don’t try too hard. Fash­ion isn’t about be­ing re­stricted to trends but rather be­ing lib­er­ated by em­brac­ing trends that work for you.’ IN­STANT

UP­DATES In­vest­ing in a coat in camel, grey or blue is the best way to give your win­ter wardrobe fresh legs, Jenna says. ‘It can be worn in dif­fer­ent ways – cinched in at the waist, belted, draped over the shoul­ders. The clas­sic trench or a three-quar­ter length coat worn your way is a great in­vest­ment piece.’ WON’T BE CAUGHT WITH­OUT ‘El­iz­a­beth Ar­den Eight Hour Cream – ap­ply­ing a lit­tle above the cheek­bones and on your eye­lids gives a fresh-faced glow, plus it keeps the skin su­per mois­turised.’

A PLACE THAT MAKES HER DREAM ‘Mai­son Mara fash­ion con­cept store in Cape Town’s De Waterkant, with its three storeys of New York-loft chic and ready-to-wear col­lec­tions from Kenzo and Jil Sander.’ FAVOURITE ARTIST ‘Cape Town-based ne art pho­tog­ra­pher Kris­jan Ros­souw’s work is cap­ti­vat­ing. I fell in love with the Pa­tri­cia IV, which now hangs in my en­trance hall. FIND YOUR AC­CES­SORY ‘Ev­ery woman should own a state­ment neck­piece. Pichu­lik’s jew­ellery is bold and beau­ti­fully crafted.’

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