NEW HOPE FOR HIV-POSITIVE BABIES
Leading South African personalities in art, fashion and design have come together to create beautiful portraits in celebration of Orange Babies – an NGO helping HIV-positive mothers and their children in Africa
ORANGE BABIES SOUTH AFRICA is a subsidiary of the Dutch Orange Babies organisation that raises money and awareness for women and children affected by HIV Aids. Founded in 1 by Senegalese-born Baba Sylla, Dutch make-up artist John Kattenberg and creative director Stef Bakker, the three men called on their network of influential people from the world of fashion, music, art, design and sport to create unique fundraising events.
Baba says Orange Babies raises funds by celebrating life.’ It was this idea that led to local creative director Juanita Kotze’s concept of shooting portraits of prominent red-headed South Africans (natural and otherwise) in the design, art and fashion industries that would celebrate them as orange babies themselves. They’re all redheads and I thought about it as them being orange (red-haired) babies and using them to create this beautiful campaign,’ Juanita says.
Orange Babies works in South Africa, Namibia and ambia and focuses on the prevention of mother-to-child transmission of HI as well as the care of orphans and vulnerable children who are infected or directly affected by the virus. There are Orange Babies orphanages, halfway houses, medical care programmes and maternity clinics and shelters for HI -positive mothers and their babies.
Orange Babies South Africa
Orange Babies South Africa opened its offices in 2012. It follows the Dutch model of raising money through positive campaigns that partner with celebrities and talented individuals in the arts and cultural world, and a number of well known South African names have oined the organisation's ambassadorial team.
South Africa's finest redheads
Juanita gathered some of the countries most gorgeous and glamorous redheads for this regal shoot in aid of a cause close to many of their hearts. The portrait series was photographed by Merwelene van der Merwe (she also shot Marie Claire s 2 1 Naked campaign), who began her ourney with Orange Babies this year when, as a contestant of Celebrity MasterChef, she chose the NGO as her charity beneficiary. The two creative women pooled their talents to create Tretchikoff-esque portraits that bring attention to this important cause.
The portraits feature Freshlyground's Zolani Mahola and businesswoman Audrey Mothupi, who is also Orange Babies South Africa's chairperson. The other ambassadors include fashion designer Marianne Fassler,
House and Leisure editor Naomi Larkin, actor and model Sarah Kozlowski, art director Andrew Chandler and actor oe Fair-brother- Straw.
These exclusive images will be exhibited at the FNB Joburg Art Fair on 11-13 September 2015 at the Sandton Convention Centre. For more information about Orange Babies South Africa, visit Orangebabies.org.za
OPPOSITE Marianne Fassler
Zolani Mahola; Sarah
RIGHT Kozlowski FROM TOP
Zoe Fairbrother-Straw; Audrey Mothupi; Andrew Chandler