NEW HOPE FOR HIV-POS­I­TIVE BA­BIES

Lead­ing South African per­son­al­i­ties in art, fash­ion and design have come to­gether to cre­ate beau­ti­ful por­traits in cel­e­bra­tion of Or­ange Ba­bies – an NGO help­ing HIV-pos­i­tive moth­ers and their chil­dren in Africa

Marie Claire (South Africa) - - MARIE CARES -

OR­ANGE BA­BIES SOUTH AFRICA is a sub­sidiary of the Dutch Or­ange Ba­bies or­gan­i­sa­tion that raises money and aware­ness for women and chil­dren af­fected by HIV Aids. Founded in 1 by Sene­galese-born Baba Sylla, Dutch make-up artist John Kat­ten­berg and cre­ative di­rec­tor Stef Bakker, the three men called on their net­work of in­flu­en­tial peo­ple from the world of fash­ion, mu­sic, art, design and sport to cre­ate unique fundrais­ing events.

Baba says Or­ange Ba­bies raises funds by cel­e­brat­ing life.’ It was this idea that led to lo­cal cre­ative di­rec­tor Juanita Kotze’s con­cept of shoot­ing por­traits of prom­i­nent red-headed South Africans (nat­u­ral and oth­er­wise) in the design, art and fash­ion in­dus­tries that would cel­e­brate them as or­ange ba­bies them­selves. They’re all red­heads and I thought about it as them be­ing or­ange (red-haired) ba­bies and us­ing them to cre­ate this beau­ti­ful cam­paign,’ Juanita says.

Or­ange Ba­bies works in South Africa, Namibia and am­bia and fo­cuses on the pre­ven­tion of mother-to-child trans­mis­sion of HI as well as the care of or­phans and vul­ner­a­ble chil­dren who are in­fected or di­rectly af­fected by the virus. There are Or­ange Ba­bies or­phan­ages, half­way houses, med­i­cal care pro­grammes and ma­ter­nity clin­ics and shel­ters for HI -pos­i­tive moth­ers and their ba­bies.

Or­ange Ba­bies South Africa

Or­ange Ba­bies South Africa opened its of­fices in 2012. It fol­lows the Dutch model of rais­ing money through pos­i­tive cam­paigns that part­ner with celebri­ties and tal­ented in­di­vid­u­als in the arts and cul­tural world, and a num­ber of well known South African names have oined the or­gan­i­sa­tion's am­bas­sado­rial team.

South Africa's finest red­heads

Juanita gath­ered some of the coun­tries most gor­geous and glam­orous red­heads for this re­gal shoot in aid of a cause close to many of their hearts. The por­trait se­ries was pho­tographed by Mer­we­lene van der Merwe (she also shot Marie Claire s 2 1 Naked cam­paign), who be­gan her our­ney with Or­ange Ba­bies this year when, as a con­tes­tant of Celebrity MasterChef, she chose the NGO as her char­ity ben­e­fi­ciary. The two cre­ative women pooled their tal­ents to cre­ate Tretchikoff-es­que por­traits that bring at­ten­tion to this im­por­tant cause.

The por­traits fea­ture Fresh­ly­ground's Zolani Ma­hola and busi­ness­woman Au­drey Mothupi, who is also Or­ange Ba­bies South Africa's chair­per­son. The other am­bas­sadors in­clude fash­ion de­signer Mar­i­anne Fassler,

House and Leisure edi­tor Naomi Larkin, ac­tor and model Sarah Ko­zlowski, art di­rec­tor An­drew Chan­dler and ac­tor oe Fair-brother- Straw.

These exclusive im­ages will be ex­hib­ited at the FNB Joburg Art Fair on 11-13 Septem­ber 2015 at the Sand­ton Con­ven­tion Cen­tre. For more in­for­ma­tion about Or­ange Ba­bies South Africa, visit Orange­ba­bies.org.za

OP­PO­SITE Mar­i­anne Fassler

BE­LOW

Zolani Ma­hola; Sarah

RIGHT Ko­zlowski FROM TOP

Zoe Fair­brother-Straw; Au­drey Mothupi; An­drew Chan­dler

FAR RIGHT

Naomi Larkin

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