As artis­tic di­rec­tor of Hugo Boss BOSS Wom­enswear, Ja­son Wu dresses women to look con­fi­dent, sexy and pow­er­ful. We speak to him about his new col­lec­tion, now avail­able in South Africa

Marie Claire (South Africa) - - RELATIONSHIP REPORT - mc

Ja­son Wu was named artis­tic di­rec­tor of Hugo Boss BOSS Wom­enswear in 013. It’s two years later, and the Tai­wan-born, New York-based de­signer has been re­spon­si­ble for giv­ing the Ger­man brand a fresh, mod­ern spin and in­creas­ing sales with his unique ap­proach. This has in­volved up­dat­ing the Hugo Boss aes­thetic with pieces like the slinky mi­dlength slip dresses cus­tomers have come to love.

WHAT WAS YOUR INI­TIAL VI­SION FOR BOSS WOM­ENSWEAR? To me, the hall­mark of BOSS is con dence and pre­ci­sion. It’s also the com­bi­na­tion of crafts­man­ship and tai­lor­ing with en­gi­neer­ing. The sharp sil­hou­ette of the suit. I aim to con­trast that with a soft­ness and fem­i­nin­ity, to cre­ate a mi that feels rel­e­vant for a mod­ern woman. When I was de­sign­ing my rst BOSS col­lec­tion, I went to the com­pany’s head­quar­ters in Ger­many and found a con­trast be­tween the min­i­mal glass and steel ar­chi­tec­ture, and the nat­u­ral curves of the land­scape. Man meet­ing na­ture. That idea of strict and for­mal meet­ing soft and gen­tle was the cru of the col­lec­tion I pre­sented for BOSS dur­ing New York fash­ion week.

WHAT DID YOU WANT TO PRESENT WITH YOUR NEW BOSS WOM­ENSWEAR COL­LEC­TION? The col­lec­tion is about pow­er­ful, con dent, se y clothes. Those ideas are re­ally what BOSS stands for and has al­ways rep­re­sented. I love the idea of ref­er­enc­ing the her­itage of Hugo Boss through trade­mark tai­lor­ing, pre­ci­sion in cut­ting, and a lot of menswear de­tails. How­ever, my aim is to trans­late all of those el­e­ments beau­ti­fully into in­trin­si­cally fem­i­nine fash­ion. That’s what my de­signs are all about.

WHERE DO YOU DRAW IN­SPI­RA­TION FROM? I get my in­spi­ra­tion from all over the place I like to travel, and now that I am in Europe a lot in my new role as BOSS Wom­enswear artis­tic di­rec­tor, I nd it in­spir­ing the cul­tural roots, the ar­chi­tec­ture and, of course, the fash­ion.

WHAT KIND OF WOMAN DO YOU HAVE IN MIND WHEN DE­SIGN­ING YOUR CLOTHES? What I do is in­her­ently very fem­i­nine there’s al­ways se ap­peal, and there is also al­ways a sense of con dence. What I want is to en­sure the woman is as­sertive, but frag­ile at the same time. This as­sertive­ness cou­pled with fem­i­nin­ity and sen­su­al­ity is the epit­ome of my new BOSS woman.

Hugo Boss head­quar­ters in Met­zin­gen,


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