PUTTING in the WORK
From entrepreneurial insights and hot topics affecting professionals to young women who are pioneers in their fields – we have inspiration for all aspects of your working life
CAREER 101 ERIN-LEE PETERSEN
Erin-Lee is the creative director and co-founder of Research Unit, a homegrown luxury leather goods label that has just spread its international wings to Berlin
ERIN’S CHEAT SHEET FOR CAREER DOMINATION
1 WOULD YOU USE YOUR PRODUCT? It’s important to put yourself in the shoes of your consumer. This forms part of the product’s identity and character.
2 FOCUS ON INNOVATION If you think too much about pro t, you may lose the emphasis on innovation and quality. You should also learn the ins and outs of your production.
3 BELIEVE THAT ANYTHING IS POSSIBLE When you believe in something, voice it out loud to make your dream come alive, then you will be able to focus all your attention on it. Researchunit.co.za