PUTTING in the WORK

From en­tre­pre­neur­ial in­sights and hot top­ics af­fect­ing pro­fes­sion­als to young women who are pi­o­neers in their fields – we have in­spi­ra­tion for all as­pects of your work­ing life

Marie Claire (South Africa) - - FILTER -

CA­REER 101 ERIN-LEE PETERSEN

Erin-Lee is the cre­ative di­rec­tor and co-founder of Re­search Unit, a home­grown lux­ury leather goods la­bel that has just spread its in­ter­na­tional wings to Berlin

ERIN’S CHEAT SHEET FOR CA­REER DOM­I­NA­TION

1 WOULD YOU USE YOUR PROD­UCT? It’s im­por­tant to put your­self in the shoes of your con­sumer. This forms part of the prod­uct’s iden­tity and char­ac­ter.

2 FO­CUS ON IN­NO­VA­TION If you think too much about pro t, you may lose the em­pha­sis on in­no­va­tion and qual­ity. You should also learn the ins and outs of your pro­duc­tion.

3 BE­LIEVE THAT ANY­THING IS POS­SI­BLE When you be­lieve in some­thing, voice it out loud to make your dream come alive, then you will be able to fo­cus all your at­ten­tion on it. Re­searchu­nit.co.za

erin­li_ru

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