THE BUSI­NESS OF SEX

Marie Claire (South Africa) - - SEX REPORT -

There’s a whole new gen­er­a­tion of sex tech­preneurs – and the in­no­va­tors are all fe­male, says CLAIRE MA­SON

Love­crave.com co-founder Ti Chang is chang­ing how women ex­pe­ri­ence sex toys by pro­vid­ing a discreet on­line shop­ping ex­pe­ri­ence that pri­ori­tises them. Kit Maloney founded the fe­male-tar­geted web­site Oac­tu­ally.com af­ter feel­ing fed up of be­ing un­able to nd the kind of adult en­ter­tain­ment she wanted to watch. How­ever, if you imag­ine that th­ese en­trepreneurs have ven­ture cap­i­tal­ists clam­our­ing to in­vest, you’d be wrong. In­vestors, who are over­whelm­ingly white and male, still re­port­edly ask fe­male en­trepreneurs if their busi­ness is a van­ity project rather than a pro tmak­ing en­ter­prise. As a re­sult, Kit and crew are in­vari­ably de­pen­dent upon Kick­starter, do­na­tions and sav­ings. And to make things harder, Cindy Gal­lop, of Makelovenot­porn.com, be­lieves some women still worry about what other peo­ple will think if they are in­volved with an in­dus­try that deals with sex. But for all the prob­lems fe­male sex tech­preneurs are fac­ing, Cindy high­lights the for­tune made by EL James, au­thor of Fifty Shades Of Grey. ‘That is the nan­cial power of so­cially ac­cept­able, so­cially share­able sex.’

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