AN­GELA AHRENDTS

Tasked with bring­ing chic to tech, the for­mer Burberry boss turned se­nior vice-pres­i­dent of Ap­ple’s retail and on­line stores is now the high­est­paid fe­male ex­ec­u­tive in the US

Marie Claire (South Africa) - - FILTER -

How she got there An­gela, 55, grew up sewing her own clothes and read­ing her mother’s fash­ion mag­a­zines in small-town In­di­ana in the US. Fol­low­ing a de­gree in mar­ket­ing and mer­chan­dis­ing, she worked for a bra man­u­fac­turer in New York be­fore be­com­ing pres­i­dent of Donna Karan In­ter­na­tional. She be­came CEO of Burberry in 2006, and joined Ap­ple in 2014, where she earns more than $70 mil­lion a year (that’s more than Ap­ple CEO, Tim Cook). Key changes she made An­gela guided Burberry’s trans­for­ma­tion from a fusty English trench-coat maker into a global fash­ion name. The mother of three told The Sun­day Times, ‘We have a lot of women work­ing here and I al­ways tell them they are moth­ers rst.’ Great­est chal­lenge When the 200 global nan­cial cri­sis hit, she didn’t just re­duce costs and stream­line op­er­a­tions but risked ex­pand­ing into the US and Asia. The brand soared. ‘I was taught never to waste a good re­ces­sion,’ she later told The Wall Street Jour­nal. Smart moves Giv­ing Karl Lager­feld the rst Ap­ple Watch, and col­lab­o­rat­ing with Her­mès on three watch strap styles. Words of wis­dom ‘Suc­cess is pred­i­cated on you putting the right peo­ple in the right place at the right time.’

Do they care more about their own suc­cess or about the greater good of the whole? I ask sim­ple ques­tions about their fam­ily, in­ter­ests, spirituality and com­mu­nity.

I ask a few busi­ness ques­tions about how they han­dle chal­leng­ing sit­u­a­tions and op­ti­mise op­por­tu­ni­ties. Are they em­pa­thetic, com­pas­sion­ate and giv­ing?

Do they make lin­ear de­ci­sions, are they a cre­ative thinker, or do they use their whole mind?

How much do they look to the past for trends? Do they have an opin­ion on the fu­ture and how their or­gan­i­sa­tion will need to evolve?

NEWS

BUSI­NESS

GUID­ANCE

@An­ge­laAhrendts

@cnnbrk; @BBCWorld; @Reuters; @ForbesTech @elon­musk;

@MikeBloomberg

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