Marie Claire (South Africa) - - TREND REPORT -

When Alexan­der Wang launched his col­lab­o­ra­tion with H&M in Novem­ber 2014, his col­lec­tion of leg­gings and sweat­shirts in fu­tur­is­tic neo­prene fab­ric helped make the ath­leisure trend main­stream. But this fash­ion rev­o­lu­tion isn’t just about col­lect­ing ex­pen­sive pairs of sneak­ers – it’s about the global crav­ing for con­stant move­ment and the tools we need to achieve this. Fab­rics and tex­tiles, the foun­da­tion of fash­ion, have also needed to change as a re­sult.

The trend of wear­ing sports­wear you don’t do any ac­tual sport in has spawned an in­dus­try worth bil­lions. At the an­nual P&G Fu­ture Fab­rics con­fer­ence held last December in Barcelona, Spain, in­dus­try ex­perts ex­plored how sports­wear has changed the kind of fab­rics we wear.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.