COMBAT THE 4PM FACE
THE HUMAN RACE is not generally at its best at pm. Drinkers start drinking, dieters nd themselves helpless before the snack machine, and as any mother will tell you, even the tiniest infants boil over with rage, howling out the injustices of the day. We (the people, at 4pm) can kind of look like hell, too: the pale glare of the computer screen, unfresh remnants of various morning co ees, and a day’s worth of poor choices in around-the-o ce grazing all show up at that time. ce bathroom lighting rarely helps the cause. Wouldn’t we all be better o in the attering faded light of late afternoon Photographers call that moment the ‘golden hour’, and we, the o ce shut-ins, su er without it.
New research from cosmetics company Kiehl’s shows that women feel, on average, 5.4 years older by the end of the day. ‘My electronic medical records programme conks out every day at 4pm,’ says New York dermatologist Dr Amy Wechsler, laughing. Fortunately, skin is more easily pulled out of the late-afternoon slump than technology: ‘Basically, it’s a moisture problem,’ Amy says. ‘Skin that’s dry looks tired.’ Moisture and also stress, adds make-up guru Bobbi Brown. ‘It happens to everyone,’ she says. ‘That time of day is just rough.’
Even Cate Blanchett is not immune. The actor and SK-II ambassador found herself decanting the brand’s Facial Treatment Essence into spray bottles to spritz on her skin to keep it fresh through long events. ‘I’d nip into the bathroom and spray it over my make-up,’ she says.
The result of her tinkering is a new product, SK-II Mid-Day Essence not yet available in South Africa , a chic, ts-in-any-handbag spray bottle packed with the same skin-rejuvenators as the original Essence (like the brand’s anti-ageing yeast extract, Pitera), as well as new moisture-locking ingredients that rebalance skin as the hours pile up. ‘You’re revived, and the moisture is long-lasting,’ says Cate, who tested a sample at this year’s Academy Awards. ‘You don’t go out feeling powdery or like you’ve caked on make-up.’