Marie Claire (South Africa) - - BEAUTY -

THE HU­MAN RACE is not gen­er­ally at its best at pm. Drinkers start drink­ing, di­eters nd them­selves help­less be­fore the snack ma­chine, and as any mother will tell you, even the tini­est in­fants boil over with rage, howl­ing out the in­jus­tices of the day. We (the peo­ple, at 4pm) can kind of look like hell, too: the pale glare of the com­puter screen, un­fresh rem­nants of var­i­ous morning co ees, and a day’s worth of poor choices in around-the-o ce graz­ing all show up at that time. ce bath­room light­ing rarely helps the cause. Wouldn’t we all be bet­ter o in the at­ter­ing faded light of late af­ter­noon Pho­tog­ra­phers call that mo­ment the ‘golden hour’, and we, the o ce shut-ins, su er with­out it.

New re­search from cos­met­ics com­pany Kiehl’s shows that women feel, on av­er­age, 5.4 years older by the end of the day. ‘My elec­tronic med­i­cal records pro­gramme conks out ev­ery day at 4pm,’ says New York der­ma­tol­o­gist Dr Amy Wech­sler, laugh­ing. For­tu­nately, skin is more eas­ily pulled out of the late-af­ter­noon slump than tech­nol­ogy: ‘Ba­si­cally, it’s a mois­ture prob­lem,’ Amy says. ‘Skin that’s dry looks tired.’ Mois­ture and also stress, adds make-up guru Bobbi Brown. ‘It hap­pens to ev­ery­one,’ she says. ‘That time of day is just rough.’

Even Cate Blanchett is not im­mune. The ac­tor and SK-II am­bas­sador found her­self de­cant­ing the brand’s Fa­cial Treat­ment Essence into spray bot­tles to spritz on her skin to keep it fresh through long events. ‘I’d nip into the bath­room and spray it over my make-up,’ she says.

The re­sult of her tin­ker­ing is a new prod­uct, SK-II Mid-Day Essence not yet avail­able in South Africa , a chic, ts-in-any-hand­bag spray bot­tle packed with the same skin-re­ju­ve­na­tors as the orig­i­nal Essence (like the brand’s anti-age­ing yeast ex­tract, Pit­era), as well as new mois­ture-lock­ing in­gre­di­ents that re­bal­ance skin as the hours pile up. ‘You’re re­vived, and the mois­ture is long-last­ing,’ says Cate, who tested a sam­ple at this year’s Academy Awards. ‘You don’t go out feel­ing pow­dery or like you’ve caked on make-up.’

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