Taking a more organic approach leads to job creation
As part of the South African Fashion Revolution movement, The Joinery has the answer to the question more and more consumers are asking: Who made my clothes? The sisters realised that taking a more organic approach would also lead to job creation. Based in a small studio in Cape Town, all their products are made by a sewing team in Manenberg and a leather handbag co-operative in Khayelitsha. Using hemp linens in the production of their clothing is a priority for the brand, but this isn’t always possible due to the limited amount of organic fabrics available in the country. They hope this will change though, saying, ‘We are on a journey to educate ourselves in nding sustainable alternatives to current methods of production and fast fashion.’
Do they think sustainable fashion has a future? ‘We have reached the tipping point,’ Kim says. ‘Consumers, producers and retailers are all realising that there is no alternative but to start thinking sustainably; we cannot ignore it any longer.
‘People are also realising how much better they feel buying products that have a positive, traceable story.’ @TheJoinerySA The Joinery is available at the Old Biscuit Mill Design Market and the Neigbourgoods Market in Woodstock, Cape Town, as well as Mungo and Jemima stores and at the Maboneng Precinct in Johannesburg. Thejoinery.co.za @thejoinerysa TheJoinery