WHAT A GEM

Kather­ine-Mary Pichu­lik – jew­ellery de­signer and brand am­bas­sador for Sis­ley Paris – uses her art not only as a means of self-ex­pres­sion but also to em­power women

Marie Claire (South Africa) - - BEAUTY -

What is your def­i­ni­tion of beauty and what is your skin­care rou­tine?

It’s summed up in one word: ease. I also al­ways say kind­ness over Bo­tox. No treat­ment can hide bit­ter­ness or cru­elty. I have al­ways been good at re­mov­ing my make-up and tak­ing the time for my skin – it’s a self-care rit­ual. Re­cently I have been spoilt, as I have be­come one of the Sis­ley Paris brand am­bas­sadors, a brand I truly ad­mire and have lusted a er, so now my rou­tine is quite luxe and smells won­der­ful, too.

What are your go-to beauty spoils?

I be­lieve in in­vest­ing in good skin­care prod­ucts that are long-last­ing and make me feel cared for. The Black Rose Cream Mask is a dreamy boost that en­er­gises your skin in just 15 min­utes, with plump­ing, sooth­ing and smooth­ing bene ts. My sig­na­ture fra­grance is Soir d’Ori­ent by Sis­ley be­cause I love Mid­dle-East­ern smoky scents.

What is the cre­ative process that goes into de­sign­ing a piece of jew­ellery?

It is less of a thought process and more of a feel­ing, which then in­spires an in­ves­ti­ga­tion into ma­te­ri­als and sto­ries. Gen­er­ally I’m drawn to sto­ries around an­cient cer­e­monies, rit­u­als or com­mu­ni­ties, coura­geous women and spir­i­tu­al­ity in aes­thet­ics. Tra­di­tion­ally, jew­ellery is a con­duit for heal­ing and trans­for­ma­tion. Each of our pieces has a mes­sage at­tached: it nar­rates the name of the piece, which holds signi cance, and the power and sym­bol­ism of the stones and ma­te­ri­als.

What have been some of your ca­reer high­lights, and how do you use your brand to em­power lo­cal women?

Each time we get to en­gage with our com­mu­nity it’s in­spir­ing. We have started a TOWOMEN se­ries, edited by my mother, Pa­tri­cia Pichu­lik, where we host di­a­logues with women, a news­let­ter and a podcast. We had a rst com­mu­nity gath­er­ing in our Jo­han­nes­burg shop, and sit­ting in a cir­cle with women from di er­ent back­grounds and shar­ing au­then­ti­cally was in­cred­i­ble.

Would you say that your brand re­flects who you are as a per­son?

It re ects the val­ues that I as­pire to, and it re ects the women on my team who share these same val­ues. We are a spir­ited brand with a lot of heart and we love to see women thrive.

How do you go about se­lect­ing the peo­ple with whom you col­lab­o­rate?

It’s all about syn­ergy. We cel­e­brate those who are lo­cal and em­pow­ered with eth­i­cal prac­tises. We love brands with his­tory and with a key fo­cus on hand­made and ar­ti­sanal goods. Plus our collaborators are gen­er­ally glo­ri­ous peo­ple.

SIS­LEY BLACK ROSE CREAM MASK R1 739 PICHU­LIK AMA EAR­RINGS R1 600

BE­LOW Emma Wat­son wear­ing Pichu­lik at a pho­to­call for Beauty And The Beast

PICHU­LIK JEJU IS­LAND BRACELET R670

SIS­LEY SOIR D’ORI­ENT EAU DE PAR­FUM R3 135

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