Marie Claire (South Africa) - - NAKED -

How do you get 19 peo­ple to bare (al­most) all for a magazine like ours? Why would they want to get naked in front of our cre­ative team, friendly as they are, much less the mil­lions who will see them on­line and in print? Truth is, it was pretty easy. These are large-hearted peo­ple, and they were fully com­mit­ted to the project a er we ex­plained to them that by tak­ing part in the #MCNaked2017 cam­paign they would be able to help sup­port a cause of their choice.

This is a slightly di er­ent ap­proach to pre­vi­ous years, where the edi­tion was de­voted to a sin­gle char­ity. In­stead, this time around, our celebri­ties are sup­port­ing char­i­ties they feel strongly about. We’ve also moved the cam­paign to our July is­sue – it used to be in March – to co­in­cide with Man­dela Day. The mes­sage be­hind Man­dela Day is sim­ple: ‘ev­ery­one has the abil­ity and the re­spon­si­bil­ity to change the world for the bet­ter’.

This year we want to raise aware­ness of the mul­ti­ple ways you and I – all of us – can make a di er­ence. Each of our naked cam­paign­ers feels pas­sion­ate about do­ing some­thing for the world they live in, and par­tic­i­pat­ing in a so­cial cause that they feel very strongly about, be it ed­u­ca­tion, LGBT rights, an­i­mal wel­fare or women’s rights.

Go to to learn why each celeb se­lected the char­i­ties they did, watch be­hind-thescenes videos from the shoot and read about why the team have cho­sen to sup­port the Na­tional Shel­ter Move­ment.

What are you do­ing for Man­dela Day and how do you give back? Let us know on Twit­ter @marieclaire_sa, share with us on Face­book: Marie Claire SA or email lynette@as­soc­me­ - we’ll pub­lish our favourites in the Septem­ber is­sue.

Thanks to Arthur Ka­plan for their sup­port to make this cam­paign pos­si­ble. Turn to page 98 to see the de­tails of the jew­ellery used in the shoot, as well as more of their exquisite range.

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