How do you get 19 people to bare (almost) all for a magazine like ours? Why would they want to get naked in front of our creative team, friendly as they are, much less the millions who will see them online and in print? Truth is, it was pretty easy. These are large-hearted people, and they were fully committed to the project a er we explained to them that by taking part in the #MCNaked2017 campaign they would be able to help support a cause of their choice.
This is a slightly di erent approach to previous years, where the edition was devoted to a single charity. Instead, this time around, our celebrities are supporting charities they feel strongly about. We’ve also moved the campaign to our July issue – it used to be in March – to coincide with Mandela Day. The message behind Mandela Day is simple: ‘everyone has the ability and the responsibility to change the world for the better’.
This year we want to raise awareness of the multiple ways you and I – all of us – can make a di erence. Each of our naked campaigners feels passionate about doing something for the world they live in, and participating in a social cause that they feel very strongly about, be it education, LGBT rights, animal welfare or women’s rights.
Go to Marieclaire.co.za to learn why each celeb selected the charities they did, watch behind-thescenes videos from the shoot and read about why the team have chosen to support the National Shelter Movement.
What are you doing for Mandela Day and how do you give back? Let us know on Twitter @marieclaire_sa, share with us on Facebook: Marie Claire SA or email firstname.lastname@example.org - we’ll publish our favourites in the September issue.
Thanks to Arthur Kaplan for their support to make this campaign possible. Turn to page 98 to see the details of the jewellery used in the shoot, as well as more of their exquisite range.