From Khloe Kar­dashian to Kate Up­ton, celebs can’t get enough of mask­ing, and nei­ther can we. Oily skin? Pig­men­ta­tion? Wrin­kles? There’s a mask for that. Ncumisa Makhon­jwa sheds light on 2017’s beauty ob­ses­sion

Marie Claire (South Africa) - - BEAUTY -

Mask­ing has gone vi­ral this year with celebs and blog­gers alike post­ing sel es of their faces hid­den be­hind a sheet mask or plas­tered in a cream ver­sion. Google re­ported that face masks’ was the most searched beauty term of 0 so far, across re­gions as di­verse as the nited States, France and Ja­pan. But why has mask­ing be­come one of the most pop­u­lar trends in skin­care

One rea­son masks have be­come so pop­u­lar is due to their sheer va­ri­ety – there are masks for al­most all skin con­cerns masks to hy­drate, re­move e cess oils and im­pu­ri­ties, to re­duce wrin­kles, and to im­prove the ap­pear­ance of your pores this is also con­sid­ered deep cleans­ing) – the list goes on. They also prom­ise con­sumers im­me­di­ate re­sults.

Mask­ing weekly works in con­junc­tion with the rest of your beauty rou­tine by help­ing the other prod­ucts work more e ec­tively and e ciently. When you mask, your hy­drat­ing creams, serums and night creams are ab­sorbed more quickly and pen­e­trate deeper into the skin. Mask­ing pro­motes rm and sup­ple skin, as well as a nat­u­ral glow, due to the e pan­sion of the ves­sels in your skin caused by an in­crease of blood cir­cu­la­tion.

But they don’t only im­prove the ap­pear­ance of your skin, mask­ing twice a week as rec­om­mended) also has rela ation and ther­a­peu­tic bene ts – the whole e pe­ri­ence feels like an at home spa treat, es­pe­cially when your mask is in­fused with es­sen­tial oils such as mint and laven­der that calm and soothe your senses. hloe ar­dashian is a fan, cap­tion­ing her face mask sel e on nsta­gram, Me time love a good face mask. Feels great a er sweaty work­outs’, while ate pton likes to mask a er trav­el­ling, cap­tion­ing her’s post red eye ight face .’

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