MASKING THE PROBLEM
From Khloe Kardashian to Kate Upton, celebs can’t get enough of masking, and neither can we. Oily skin? Pigmentation? Wrinkles? There’s a mask for that. Ncumisa Makhonjwa sheds light on 2017’s beauty obsession
Masking has gone viral this year with celebs and bloggers alike posting sel es of their faces hidden behind a sheet mask or plastered in a cream version. Google reported that face masks’ was the most searched beauty term of 0 so far, across regions as diverse as the nited States, France and Japan. But why has masking become one of the most popular trends in skincare
One reason masks have become so popular is due to their sheer variety – there are masks for almost all skin concerns masks to hydrate, remove e cess oils and impurities, to reduce wrinkles, and to improve the appearance of your pores this is also considered deep cleansing) – the list goes on. They also promise consumers immediate results.
Masking weekly works in conjunction with the rest of your beauty routine by helping the other products work more e ectively and e ciently. When you mask, your hydrating creams, serums and night creams are absorbed more quickly and penetrate deeper into the skin. Masking promotes rm and supple skin, as well as a natural glow, due to the e pansion of the vessels in your skin caused by an increase of blood circulation.
But they don’t only improve the appearance of your skin, masking twice a week as recommended) also has rela ation and therapeutic bene ts – the whole e perience feels like an at home spa treat, especially when your mask is infused with essential oils such as mint and lavender that calm and soothe your senses. hloe ardashian is a fan, captioning her face mask sel e on nstagram, Me time love a good face mask. Feels great a er sweaty workouts’, while ate pton likes to mask a er travelling, captioning her’s post red eye ight face .’