Na­me chan­ge pro­po­sed­po­sed

Mossel Bay Advertiser - - Voorblad - Nic­key le Roux

The E­den Dis­trict Mu­ni­ci­pa­li­ty coun­cil re­sol­ved in prin­ci­ple to chan­ge the mu­ni­ci­pa­li­ty’s na­me to Gar­den Rou­te Dis­trict Mu­ni­ci­pa­li­ty.

“To cre­a­te a pu­blic per­cep­ti­on a­bout a brand ta­kes much ti­me and ef­fort; no­bo­dy out­si­de the E­den dis­trict un­der­stands w­hat the word ‘E­den’ me­ans or why the dis­trict is u­sing this na­me,” a spo­kes­per­son for the EDM told the Mos­sel Bay Ad­ver­ti­ser this week.

At the Mos­sel Bay Bu­si­ness C­ham­ber re­gi­o­nal con­fe­ren­ce on T­hurs­day, 14 Sep­tem­ber the E­den Dis­trict Mu­ni­ci­pa­li­ty’s (EDM) Port­fo­lio Com­mit­tee chair­man of Ro­ads and Trans­port De­ve­lop­ment, Ro­wan S­pies, said plans we­re being ma­de to es­ta­blish the a­rea as the next me­tro in the We­stern Ca­pe, with Mos­sel Bay / Ge­or­ge as its co­re.

“Part of the­se plans is the chan­ge of the E­den Dis­trict Mu­ni­ci­pa­li­ty’s na­me to the Gar­den Rou­te and Klein Ka­roo Dis­trict Mu­ni­ci­pa­li­ty,” S­pies said. He spo­ke on be­half of EDM ma­yor, Me­mo­ry Booy­sen.

Ac­cor­ding to the EDM, due pro­cess will be fol­lo­wed to en­s­u­re that the na­me, “E­den Dis­trict Mu­ni­ci­pa­li­ty” chan­ges to “Gar­den Rou­te Dis­trict Mu­ni­ci­pa­li­ty”. This coun­cil de­ci­si­on was ma­de on 30 Au­gust (re­so­lu­ti­on num­ber DC 214/08/17).

W­het­her the pro­po­sed na­me wit­hout re­fe­ren­ce to the Klein Ka­roo will be accep­ta­ble to B-mu­ni­ci­pa­li­ties si­tu­a­ted in the Klein Ka­roo or Hes­se­qua-a­re­as, such as Ca­litz­dorp, Oudts­hoorn or Ri­vers­dal, re­mains to be seen.

The EDM told the Mos­sel Bay Ad­ver­ti­ser a pu­blic par­ti­ci­pa­ti­on pro­cess, “in col­la­bo­ra­ti­on with B-mu­ni­ci­pa­li­ties” would fol­low to en­s­u­re the pu­blic had am­ple ti­me to com­ment and/ or ob­ject to the pro­po­sed na­me chan­ge to “Gar­den Rou­te Dis­trict Mu­ni­ci­pa­li­ty’’. The pu­blic par­ti­ci­pa­ti­on ses­si­ons will en­s­u­re that the pu­blic voi­ce is he­ard and this will hap­pen du­ring Oc­to­ber. “No­ti­ces will be pla­ced in news­pa­pers, so­ci­al me­dia and an in­ter­view will be ar­ran­ged with a lo­cal ra­dio sta­ti­on,” EDM spo­kes­per­son Her­man Pie­ters, se­ni­or com­mu­ni­ca­ti­on of­fi­cer: Com­mu­ni­ca­ti­on and Graphic De­sign U­nit, said in re­spon­se to que­s­ti­ons.

The coun­cil of the EDM has ap­pro­ved

60 days for the fi­na­li­sa­ti­on of the pu­blic par­ti­ci­pa­ti­on pro­cess on the na­me chan­ge for the dis­trict mu­ni­ci­pa­li­ty. “The 60 days al­re­a­dy star­ted on 1 Sep­tem­ber 2017,” of­fi­ci­al com­mu­ni­ca­ti­on sta­ted.

Va­ri­ous brands

A­sked w­hat the es­ti­ma­ted cost of the pro­po­sed na­me chan­ge would be and w­het­her, con­si­de­ring the cost, the­re ex­is­ts good mo­ti­va­ti­on for the chan­ge, Pie­ters said the cur­rent di­lem­ma fa­ced was that the­re we­re va­ri­ous brands and na­mes u­sed to re­fer to the E­den dis­trict mu­ni­ci­pal a­rea.

“Na­mes in­clu­de, but are not li­mi­ted to: Sout­hern Ca­pe, Sout­hern Co­ast, E­den, Gar­den Rou­te and Gar­den Rou­te and Klein Ka­roo. This cre­a­tes a sta­te of brand de­lu­si­on, me­a­ning that the­re is a mis­ma­tch be­t­ween w­hat we be­lie­ve the mu­ni­ci­pa­li­ty’s brand should re­pre­sent and the ex­pe­rien­ce of the pe­op­le who li­ve and vi­sit our a­rea.

“To cre­a­te a pu­blic per­cep­ti­on a­bout a brand ta­kes much ti­me and ef­fort; no­bo­dy out­si­de the E­den dis­trict un­der­stands w­hat the word ‘E­den’ me­ans or why the dis­trict is u­sing this na­me.”

He ad­ded that, from a com­pe­ti­ti­ve tou­rism mar­ke­ting stra­tegy point of view, it is dif­fi­cult to pro­mo­te a brand in the o­ver-sa­tu­ra­ted in­ter­na­ti­o­nal tou­rism mar­ket.

Cur­rent­ly, the Eu­ro­pe­an, C­hi­ne­se and Sout­hern A­me­ri­can mar­kets, to na­me a few, are al­re­a­dy a­wa­re of the na­me Gar­den Rou­te, which will ma­ke it e­a­sier to con­ti­nue with a brand a­lig­ned to this des­crip­ti­on.

“In con­clu­si­on, the brand ‘E­den’, has not much va­lue to add to the na­mes ‘Gar­den Rou­te’ and ‘Klein Ka­roo’ al­re­a­dy kno­wn by do­mes­tic and in­ter­na­ti­o­nal au­dien­ces.”

He did not re­spond to the que­s­ti­on on the ac­tu­al cost in­vol­ved

“To cre­a­te a pu­blic per­cep­ti­on a­bout a brand ta­kes much ti­me and ef­fort; no­bo­dy out­si­de the E­den dis­trict un­der­stands w­hat the word ‘E­den’ me­ans.”

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