Should I leave my JOB TO START A BUSI­NESS?

Stephina Zwane an­swers the ques­tion that's on ev­ery­one's lips

Move! - - YOUR BUSINESS - By Stephina Zwane

NOT everybody is cut out to be an en­trepreneur and this is not a bad thing. When think­ing of leav­ing your job to start a busi­ness, you would have al­ready thought of the fi­nan­cial im­pli­ca­tions of this de­ci­sion. But what you might not have con­sid­ered are the emo­tional and psy­cho­log­i­cal im­pli­ca­tions of this.

THINGS TO CON­SIDER

There will be days when you are so ex­cited you can’t even fall asleep be­cause of a meet­ing that you’ve set up, that has the po­ten­tial to turn your life around for the bet­ter. How­ever, there will also be days when you don’t want to get out of bed and go to the of­fice. It’s when you be­come an en­trepreneur where you will re­alise who your true friends are. There will be those who won’t buy what you are sell­ing but are ex­pect­ing you to give it to them for free, be­cause they will ‘mar­ket it.’ There will also be those who will be your big­gest sup­port­ers both emo­tion­ally and fi­nan­cially.

Ev­ery new day as an en­trepreneur is vastly dif­fer­ent to the pre­vi­ous one. Today, you could be sit­ting with top CEOs and gov­ern­ment of­fi­cials who, in that mo­ment view you as an equal, happy to be en­gag­ing with such a bright mind. To­mor­row you could be wear­ing over­alls, full of dust, lift­ing heavy equip­ment onto a truck. The best way to de­scribe be­ing an en­trepreneur is that ev­ery hour is a roller coaster ride. So, if you’re too shy to ask those who owe you money to pay you, if you’re too scared to in­tro­duce your­self to the CEO of a listed com­pany, who could be a po­ten­tial client, or if you get heart pal­pi­ta­tions at the thought of fir­ing some­one, then no, don’t go into busi­ness. Stay where you are.

WHY EN­TREPRENEUR­SHIP?

Th­ese days, I hear a lot of en­trepreneurs ques­tion­ing those that have full-time em­ploy­ment in big busi­ness about why they don’t leave their jobs and start their own busi­nesses.

I have even had some hus­bands ask­ing me to speak to their wives to en­cour­age them to start their own busi­nesses. When I dig deeper to find out why peo­ple are push­ing each other to start busi­nesses, I find out that they have a per­cep­tion that en­trepreneurs make a quick buck.

Of course, this is not true. The hard­est thing I have ever done in my life is to start a busi­ness. One of the most com­mon ad­vice I give to peo­ple is to not start a busi­ness.

The rea­sons be­hind that are plenty, but the main one is that, run­ning a busi­ness is hard work. Your life as you know it will change dras­ti­cally when you go into busi­ness, you will work late nights ev­ery night, your week­ends will be­long to your busi­ness and even when you are sleep­ing, you will be dream­ing of new so­lu­tions to make your busi­ness even bet­ter.

DON'T GO INTO IT ONLY FOR THE MONEY

En­trepreneurs of­ten know how to pro­vide the ser­vice or make the prod­uct, but they don’t al­ways know how to sell the ser­vice or prod­uct to their po­ten­tial cus­tomers. This is what makes it even harder to make a profit.

Un­der­stand that en­trepreneurs are born that way; they have a dif­fer­ent way of look­ing at things and are con­stantly try­ing to find so­lu­tions in the so­ci­eties they op­er­ate in. If you are go­ing into en­trepreneur­ship to make money, you might be sorely dis­ap­pointed.

Go into busi­ness to make a tan­gi­ble dif­fer­ence in the in­dus­try that you op­er­ate in. Be pre­pared to work hard and ex­pect more than a few bumps along the way but never take your eyes off the prize. If you are ded­i­cated and work hard at building your busi­ness, you will even­tu­ally suc­ceed.

Stephina Zwane, who co-owns a me­dia com­pany, says start­ing a busi­ness is not for the faint-hearted

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