A man of the people
DJ Sbu still goes to the streets and gives love to the less fortunate
WITH all his achievements, Sbusiso Leope, famously known as DJ Sbu, is still humble. In addition to promoting his energy drink, managing his newly opened school and working as a radio presenter, the entrepreneur is making time to engage with fans and give back to the needy.
THE HUSTLERS ACADEMY
DJ Sbu’s dream of opening his own school became a reality with the help of 360 Financial Services. The Hustlers Academy has been running for two months and has 40 students who get paid while studying. The academy aims to create equal opportunities for young people.
“We teach young people to make money and equip them with selling skills. Our students get a R4 000 stipend plus commission on the products they sell while they are studying,” he shares.
DJ Sbu has been in the entertainment industry for 18 years and has over the years helped a number of artists grow.
As the 39-year-old is a firm believer of growth, his academy not only teaches, but also encourages students to reach their full potential. After completing their studies, students qualify as entrepreneurs and can partner with him to open a branch of the academy.
Last year, the deejay sold 26 per cent of his energy drink brand for millions of rand, but the entrepreneur still has the hustler spirit. He is always seen on the streets selling his energy drink, a sight that still shocks a lot of people.
He says he believes that the hustle never stops and that selling the energy drink on the streets is another way of motivating young people to fight for what they believe in.
“I believe in hard work and persistence. A lot of young people are afraid to get things done because they are scared of people. I’m showing them that it takes time to build something,” he says.
DJ Sbu also uses social media to teach, educate and inspire, with his posts reflecting his journey. He says everything he posts is supposed to inspire and trigger change in the mind of a young person. “Other people use social media to show off their success, but I use it to change someone else’s life in a positive way,” he says.
DJ Sbu says Fridays are reserved for providing homeless people with clothes, hot meals and blankets. “DJ Rhee (whose real name is Rufus Moremi) has been doing this for years, so I joined him this year,” he shares.
Weekdays are spent on the hustle, radio or other business ventures. He says with all the responsibilities and roles he carries out, he makes sure he doesn’t forget to be a father to his child.
“I enjoy being a father. I always make time for my daughter and I spend as much time with her. Weekends are for me and her,” he shares.