A man of the peo­ple

DJ Sbu still goes to the streets and gives love to the less for­tu­nate

Move! - - CONTENTS - By Palesa Mat­je­bele

WITH all his achieve­ments, Sbu­siso Leope, fa­mously known as DJ Sbu, is still hum­ble. In ad­di­tion to pro­mot­ing his en­ergy drink, man­ag­ing his newly opened school and work­ing as a ra­dio pre­sen­ter, the en­trepreneur is mak­ing time to en­gage with fans and give back to the needy.


DJ Sbu’s dream of open­ing his own school be­came a re­al­ity with the help of 360 Fi­nan­cial Ser­vices. The Hus­tlers Academy has been run­ning for two months and has 40 stu­dents who get paid while study­ing. The academy aims to create equal op­por­tu­ni­ties for young peo­ple.

“We teach young peo­ple to make money and equip them with selling skills. Our stu­dents get a R4 000 stipend plus com­mis­sion on the prod­ucts they sell while they are study­ing,” he shares.

DJ Sbu has been in the en­ter­tain­ment in­dus­try for 18 years and has over the years helped a num­ber of artists grow.

As the 39-year-old is a firm be­liever of growth, his academy not only teaches, but also en­cour­ages stu­dents to reach their full po­ten­tial. Af­ter com­plet­ing their stud­ies, stu­dents qual­ify as en­trepreneurs and can part­ner with him to open a branch of the academy.


Last year, the deejay sold 26 per cent of his en­ergy drink brand for mil­lions of rand, but the en­trepreneur still has the hus­tler spirit. He is al­ways seen on the streets selling his en­ergy drink, a sight that still shocks a lot of peo­ple.

He says he be­lieves that the hus­tle never stops and that selling the en­ergy drink on the streets is another way of mo­ti­vat­ing young peo­ple to fight for what they be­lieve in.

“I be­lieve in hard work and per­sis­tence. A lot of young peo­ple are afraid to get things done be­cause they are scared of peo­ple. I’m show­ing them that it takes time to build some­thing,” he says.

DJ Sbu also uses so­cial me­dia to teach, ed­u­cate and inspire, with his posts re­flect­ing his jour­ney. He says ev­ery­thing he posts is sup­posed to inspire and trig­ger change in the mind of a young per­son. “Other peo­ple use so­cial me­dia to show off their suc­cess, but I use it to change some­one else’s life in a pos­i­tive way,” he says.


DJ Sbu says Fri­days are re­served for pro­vid­ing home­less peo­ple with clothes, hot meals and blan­kets. “DJ Rhee (whose real name is Ru­fus Moremi) has been do­ing this for years, so I joined him this year,” he shares.

Week­days are spent on the hus­tle, ra­dio or other busi­ness ven­tures. He says with all the re­spon­si­bil­i­ties and roles he car­ries out, he makes sure he doesn’t for­get to be a fa­ther to his child.

“I en­joy be­ing a fa­ther. I al­ways make time for my daugh­ter and I spend as much time with her. Week­ends are for me and her,” he shares.

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