SOUTH AFRICANS RE­MINDED TO “DO TOURISM”

South African Tourism has launched I Do Tourism (IDT) – an ini­tia­tive that seeks to re­mind South Africans of the im­por­tance of the tourism in­dus­try and the role they can play as ad­vo­cates for South Africa and for tourism.

Nomad Africa Magazine - - Tourism Updates | Wtm Africa - Words: KRISTIE OMAR

the pur­pose of the cam­paign, ac­cord­ing to SA Tourism CEO, Sisa Nt­shona, is to show the eco­nomic and so­cial value of tourism in South Africa. “Tourism has a rip­ple ef­fect,” Nt­shona notes. “Each direct per­ma­nent tourism job op­por­tu­nity that is cre­ated can have mul­ti­ple spin-offs for trans­port, agri­cul­ture and other sec­tors.

I Do Tourism will bring this mes­sage to the at­ten­tion of the South African pub­lic by re­mind­ing them of tourism’s im­pact on the econ­omy. The cam­paign will also show­case mem­bers of the in­dus­try, and pro­vide a space for them to share their sto­ries. How­ever, it is not only po­ten­tial do­mes­tic tourists (and tourism ad­vo­cates) who will be in­spired by the cam­paign. SA Tourism is also aim­ing to mo­ti­vate in­dus­try mem­bers to keep up their good work, and to re­mind gov­ern­ment and other stake­hold­ers of the im­por­tance of sup­port­ing the in­dus­try. This is cru­cial, be­cause although tourism con­trib­utes 3% to the na­tion’s econ­omy and has cre­ated around 500 000 jobs, the ma­jor­ity of South Africans re­main un­aware of how their lives are af­fected when in­ter­na­tional trav­ellers de­cide to visit the coun­try; or even how their own hol­i­day may help to bet­ter the lives of other South Africans. In fact, for many South Africans, tourism re­mains in­ac­ces­si­ble. It re­mains some­thing that is “for other peo­ple” and there­fore has lit­tle bear­ing on their day-to-day lives.

“This is pre­cisely the at­ti­tude we hope to change through I Do Tourism,” Nt­shona ex­plains. We aim to re­mind South Africans that tourism is ev­ery­one’s busi­ness be­cause all South Africans ben­e­fit through and from tourism. Tourism adds value to the lives of all South Africans in a range of ways. As South Africans we all have some­thing to gain from the growth

and de­vel­op­ment of our tourism in­dus­try that is why our in­volve­ment in ral­ly­ing be­hind tourism is vi­tally im­por­tant. The con­tin­ued suc­cess of tourism ben­e­fits us all. Linked to this, the cam­paign draws at­ten­tion to the fact that the im­pact of tourism is not in­dus­try-spe­cific. Al­most ev­ery sec­tor within the South African econ­omy is pos­i­tively af­fected when peo­ple travel, from agri­cul­ture (which is re­quired to in­crease out­put in or­der to feed vis­i­tors) to trans­port (as vis­i­tors need a means of get­ting around the coun­try). Fi­nally, we need to em­pha­sise that, this be­ing the case, tourism is in­te­gral to the growth and de­vel­op­ment of the coun­try. It is there­fore the duty of ev­ery South African to do what they can to support tourism. By do­ing so, they are con­tribut­ing to the coun­try’s econ­omy. “Ul­ti­mately, I Do Tourism seeks to make South Africans want to get be­hind tourism by seiz­ing the eco­nomic op­por­tu­ni­ties within the tourism in­dus­try or by sim­ply play­ing their part by mak­ing vis­i­tors feel wel­come and pro­vid­ing as­sis­tance where nec­es­sary, whether that’s by giv­ing direc­tions or rec­om­mend­ing a lo­cal at­trac­tion. If tourism wins, we all win,” Nt­shona con­cludes.

Ul­ti­mately, I Do Tourism seeks to make South Africans want to get be­hind tourism by seiz­ing the eco­nomic op­por­tu­ni­ties within the tourism in­dus­try or by sim­ply play­ing their part by mak­ing vis­i­tors feel wel­come and pro­vid­ing as­sis­tance where nec­es­sary, whether that’s by giv­ing direc­tions or rec­om­mend­ing a lo­cal at­trac­tion. If tourism wins, we all win.”

Above: South African Pres­i­dent, Ja­cob Zuma, South African Tourism CEO Mr Sisa Nt­shona, the Min­is­ter of Tourism Ms Thokozile Xasa, the Pre­mier of KwaZulu Natal Mr TW Mchunu and the Deputy Min­is­ter of Tourism Ms El­iz­a­beth Tha­bethe at the of­fi­cial launch of the I-Do-Tourism cam­paign in Dur­ban at a re­cent Tourism Indaba.

Far Left: Wine toast at the launch­ing of the cam­paign.

Left: South African Pres­i­dent, Ja­cob Zuma, met ex­hibitors at a re­cent Tourism Indaba in Dur­ban, South Africa.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.