Money mat­ters

GET more bang for your buck on Black Fri­day!

People (South Africa) - - Contents -

LET’S face it: black is the new black! Grab your handy-dandy credit cards, crum­pled up cash wads, and piggy banks be­cause it’s al­most time for the most ex­cit­ing and stress­ful shop­ping ex­pe­ri­ence of the year. Black Fri­day takes place on the day af­ter Thanks­giv­ing Day in the United States, which is al­ways the fourth Thurs­day of Novem­ber. It is re­garded as the start of the Christ­mas shop­ping sea­son in the United States and many re­tail­ers open very early and of­fer pro­mo­tional sales. Some of our favourite celebs, in­clud­ing Jes­sica Alba, Kylie Jen­ner, Ri­hanna, Se­lena Gomez, Ari­ana Grande, Tay­lor Swift, Kylie Jen­ner, Kim Karadashian and Iggy Aza­lea, all swear by the shop­ping power of Black Fri­day, and in re­cent years many South African re­tail­ers have joined their Amer­i­can coun­ter­parts in of­fer­ing big sav­ings on a wide range of prod­ucts on Black Fri­day. In South be Africa pocket. a to­tal Black win It’s for a Fri­day time you when is and com­ing your up on Novem­ber 23 and 26 and promises to re­tail­ers with and deals, lim­ited-time-only will bom­bard sales, spe­cials you of­fers daz­zle that you will into try buy­ing to items – some of which you might very well need; and oth­ers you won’t. In fact, if you’re not se­lec­tive you may still wake up on the Tues­day af­ter all the dust has set­tled with a wicked case of buyer’s re­morse, as you lament your empty bank ac­count! “Black Fri­day, and its newer but Cy­ber no less de­vi­ous sib­ling, Mon­day, are de­signed to make you feel like you’re sav­ing money,” says Gretchen Pletschke, head of Learn­ing at Indie – a life in­surer that’s rev­o­lu­tion­is­ing the in­dus­try with a sixminute, on­line buy­ing process. “They present you with items that on any other day wouldn’t have re­ceived a sec­ond look, wrapped up in must-have pack­ag­ing. They fuel your panic with time pres­sures and hype, which lead to bad pur­chas­ing de­ci­sions. And then, just to kick you when you’re down, al­most ev­ery­thing you buy can be classed as a bad as­set (some­thing that de­creases in value over time or costs money to up­keep). Nat­u­rally as you keep com­pul­sively click­ing ‘Add to Cart’ you know you shouldn’t; you know your money should be go­ing into good as­sets that in­crease in value or make you wealth­ier; you know that sav­ing your money is ul­ti­mately the best choice you can make; and yet you do it any­way. It’s kind of thrilling, and fun. You’ve worked hard for your money, and you de­serve some­thing nice! While I’m not say­ing don’t spend money, I am say­ing just make sure you don’t al­low your­self to over­spend on things you don’t need.” Gretchen pro­vides the fol­low­ing tips to get the most out of Black Fri­day:

Fig­ure Out What You Want

BROWSE around your favourite stores, and cre­ate a wishlist. This is even eas­ier to do if you’re shop­ping on­line. De­cide which items you can’t live with­out, and bank the rest for an­other time.

Set A Bud­get

IF you’ve been sav­ing for this since last Novem­ber, then by all means spend your dough with­out guilt. You’ve planned, and you should def­i­nitely en­joy it. But even if you haven’t planned, set­ting a bud­get can en­sure that you don’t blow your gro­cery money on things you re­ally don’t need.

Don’t Get Sucked Into The Mob Men­tal­ity

NO blink­ing lights or sirens or ‘buy now or miss out!’ slo­gans can get to you, for you are zen. You are chill. You are calm, and strong, and you know what you want. If you don’t end up with some­thing you cov­eted, take a breath and look for

sec­ond best. If that doesn’t work, go for a walk. Ten min­utes away from the scream­ing hordes will do won­ders for your peace of mind.

Don’t Be­lieve The Hype

THERE’S a sneaky ur­ban leg­end go­ing around that some stores push their prices up dur­ing the year so that their ‘price slashes’ seem more dra­matic on Black Fri­day. Whether that’s true or not, re­gard the sav­ings with a cyn­i­cal eye. Are the sales prices re­ally that low? Is 20 per­cent off re­ally a good enough rea­son to punch that blonde lady for tak­ing the last one? If not, don’t bother.

Give It Back If You’ve Changed Your Mind

THE beauty of most on­line stores and many re­tail stores is that they make re­turn­ing items pretty easy. It’s one of the most ef­fec­tive ways of bat­tling buyer’s re­morse. Wor­ried you over­spent and not too pleased with what you’ve bought? Re­turn it, get your money back, do a lit­tle happy dance.

Keep An Eye Out For The Re­ally Good Stuff

BE­SIDES get­ting some great prod­ucts, there are op­por­tu­ni­ties to get sav­ings on some of the less fun grudge pur­chases.

Some fi­nan­cial ser­vices providers run re­ward and cash­back pro­mo­tions for sign­ing up on Black Fri­day week­end. It’s your chance to use the hype to your ad­van­tage, and pay for some­thing that will earn you money in the long run.

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