For­get the mar­ket­ing. Mass pur­chase of OLED pan­els will be good for all of us.

Popular Mechanics (South Africa) - - How Your World Works - BY L I NDSEY SCHUTTERS

WE SHOULDN’T HAVE LET PLASMA DIE. Yes the units were big, heavy, en­ergy in­ef­fi­cient and ran high op­er­at­ing tem­per­a­tures, but the sizes were re­al­is­tic (by to­day's stan­dards) and the TV didn't sear your eye­balls when you wanted to catch a movie in the dark. It was also great for gam­ing, but the cur­rent crop of gamers won't know much about 600 Hz TVS and truly stark con­trast.

Af­ter years of brain­wash­ing from clever but some­times mis­guided ad­ver­tis­ers, a new cham­pion of in­fi­nite con­trast and in­stan­ta­neous re­fresh rates has emerged. Or­ganic light-emit­ting diode (OLED) TVS share all of plasma's strengths and thor­oughly


200 TIMES deeper black 85 PER CENT SLIM­MER LCD TV 40,4 mm vs. LG OLED TV 5,9 mm 20 PER CENT NAR­ROWER LCD TV 11,9 mm vs. OLED TV 9,5 mm 26 PER CENT LIGHTER LCD TV 27 kg vs. OLED TV 20 kg 12 TIMES more ac­cu­rate colour 1 000 TIMES faster re­sponse time CAN YOU SEE 4K? Where should you sit for your eyes to ap­pre­ci­ate the res­o­lu­tion on a 4K Ul­tra HDTV? The smaller the TV, the more dense the pix­els – and the closer you need to be. OP­TI­MUM DIS­TANCE Your TV should take up a max­i­mum of 40˚ of your field of vi­sion, so you don't need to move your head to fol­low the ac­tion.

OLED tech­nol­ogy will fi­nally usher in the age of roll-up mo­bile com­put­ing be­cause the screens can be made quite thin. The only hur­dle to clear now is to pro­duce an equally flex­i­ble power cell and touch digi­tiser. LG and Sam­sung are both work­ing hard on vi­able so­lu­tions and will prob­a­bly bring some­thing even more spec­tac­u­lar to CES in 2017. tal will be in­di­vid­u­ally lit be­cause the en­tire panel is made up of in­di­vid­ual light cells that re­spond to elec­tric charge of a cer­tain fre­quency, which al­lows the spe­cific RGB colour to glow. To cre­ate black, you don't charge the pixel.

But what about bright­ness? Yes, OLED doesn't crank up the out­put quite like an LED, but what it lacks in sheer retina-burn­ing power, it makes up for with far su­pe­rior colours. Even then the colours on an OLED aren't con­sid­ered as more ac­cu­rate, but rather more vi­brant and rich. And the glare is less be­cause of the even light­ing across the panel.

OLED'S big­gest en­emy up to this point, how­ever, has been eco­nom­ics. When the big in­dus­try play­ers were com­mit­ting money to new fac­to­ries it was LCD pan­els that proved to be widely pop­u­lar, since fac­to­ries can pro­duce many dif­fer­ent screen sizes – from cell­phones to mas­sive outdoor dis­plays. It's strange, then, that the cur­rent mar­ket leader in OLED TVS is LG, a com­pany that isn't known for pro­duc­ing OLED smart­phones out­side of the largely ex­per­i­men­tal G Flex.

Hisense is now build­ing OLED TV at the At­lantis plant and, while that doesn't in­clude dis­play panel man­u­fac­ture, it's a step in the right di­rec­tion in de­creas­ing costs.

Bot­tom line: as the screen sizes and prices be­come more rea­son­able it will make less sense to pur­chase lesser tech­nolo­gies to place at the cen­tre of your home. The only way to force the mass pro­duc­tion is through mas­sive de­mand, though. Your eyes de­serve the best. The best is cur­rently OLED.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.