On mak­ing money off of ex­per­i­ments:

Popular Mechanics (South Africa) - - How Your World Works -

“We made it for cheap enough that we were al­ways go­ing to make the money back, but it’s just very dif­fer­ent. I wanted to make some­thing dif­fer­ent. I had more say than I would nor­mally have, but that was mostly be­cause Ilya was a first-time di­rec­tor. As ex­ec­u­tive pro­ducer I was more in­volved in the fundrais­ing.”

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