The looks are a bit polarising; the design borrows heavily from the company’s Blaze watch from 2016. But there’s a brand partner version done in collaboration with Adidas coming in the near future to cater to the fashion- conscious. Under the metal is all Fitbit’s usual suite of wellness tools, such as guided breathing and cardio score.
This is Fitbit’s first foray into the smartwatch space and one that will definitely attract a few loyal fans. On-board memory to the tune of 2,5 GB and Bluetooth streaming directly from the watch mean that you can leave your phone behind, but the buttons on the sides of the casing and lack of raised bezels will prove problematic in the gym. In all, it’s a fantastic first attempt that should give Apple’s Watch a run for its money.