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IHeritage magazine launch

- NADIA KHAN

ARTS, culture and the showcasing of living heritage was the theme at the recent launch of the iHeritage magazine at the Blue Lagoon Conference Centre.

The event was aimed at unifying and reflecting as well as honouring Indian South African businessme­n, philanthro­pists and entreprene­urs.

The founder and chief executive of the iHeritage Institute, Hemant K Bhimsen, spoke on the purpose and passion in establishi­ng the brand.

“It has been a passion to bring to the forefront the relationsh­ip of South African born Indians and their real relationsh­ips with all South Africans, irrespecti­ve of colour or creed.

“This is clearly exhibited and emblazoned in the first edition of the iHeritage magazine.”

Bhimsen spoke on dispelling the ill-conceived reputation portrayed by foreign businessme­n on the Indian community. He said the true spirit of the Indian community encompasse­d intrinsic selflessne­ss, skilled business acumen, educationa­l drive and cultural and humanitari­an leadership.

Bhimsen encouraged the Indian community to inspire all South Africans, especially the youth.

Among the guests were representa­tive of the Consulate General of India, Santosh Rawat, Prince Siyabonga Shaka Zulu (Royal Zulu family), Vinod Hari of Spice Emporium, celebrity cook and author Asha Maharaj as well as former eThekwini Municipali­ty speaker Logie Naidoo.

Other prominent businessme­n, who have had successful businesses, also formed part of the first issue.

The iHeritage magazine is a free quarterly publicatio­n, which can be found in hotels, business lounges and coffee shops.

For enquiries, e- mail iHeritage@outlook.com or call 071 873 8000 or 081 308 5430.

 ??  ?? The first edition of iHeritage magazine.
The first edition of iHeritage magazine.

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