Ok­to­ber­fest is here again

Post - - LIFESTYLE -

FES­TIV­I­TIES around the in­ter­na­tional Ger­man beer fes­ti­val, Ok­to­ber­fest, kicked off across the globe last week, in­clud­ing in In­dia, where it has taken off mainly in the metropoli­tan cities in re­cent years.

Ok­to­ber­fest orig­i­nated in the city of Mu­nich, which has been host­ing the fes­ti­val since 1810. The 16-day fes­ti­val cul­mi­nates on the first Sun­day of Oc­to­ber and is known as the big­gest Volks­fest of the world.

The cel­e­bra­tions started with a royal wed­ding, and it has been 200 years of the an­nual fes­tiv­i­ties since then – all thanks to im­mi­grants and their de­scen­dants, who have kept the cul­ture alive and have spread it across the world.

It goes just as well for In­di­ans too. Over the past few years, cel­e­brat­ing beer and beer drinkers dur­ing this time has be­come a tra­di­tion in most metropoli­tan cities of In­dia. Cafés, bars and pubs

across the coun­try come up with new and in­no­va­tive ideas to at­tract beer lovers to chug to glory.

Not sur­pris­ingly, afi­ciona­dos in the na­tional cap­i­tal re­gion are spoilt for choice.

“The fact that Ok­to­ber­fest comes at a time in In­dia where peo­ple are wrapped up in fes­tive vibes and cel­e­bra­tions, it serves as a very good time for restau­rants to roll out pro­mo­tional ac­tiv­i­ties, spe­cial deals and of­fers to at­tract the crowd with in­ter­ac­tive con­cepts. We will be the only brand that will cel­e­brate Ok­to­ber­fest in a grand theme this sea­son in Noida, and works well for the mar­ket,” said Charu Vashisht Sahni, of Noida’s Time Ma­chine.

“The Gu­ru­gram mar­ket re­volves around beer and mi­cro­brew­eries, so Ok­to­ber­fest comes as an added ben­e­fit to the play­ers in the mar­ket and gives us a chance to pro­mote our op­tions in beer. Good food, beer and hap­pi­ness are what the fest is all about, es­pe­cially in metropoli­tan cities where we see an amal­ga­ma­tion of dif­fer­ent cul­tures,” said Ankur Shukla of Beer Ba­hadur at the city’s Am­biance Mall. – IANS/African News Agency (ANA)

PIC­TURES: 7 DE­GREES BRAUHAUS / IN­STA­GRAM

The 7 De­grees Brauhaus and mi­cro­brew­ery in Gu­rugam is a venue for Ger­man-style beer brewed on-site and served in a large, tree-filled beer gar­den. It’s also a pop­u­lar wa­ter­ing hole in In­dia for the Ok­to­ber­fest.

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