Oktoberfest is here again
FESTIVITIES around the international German beer festival, Oktoberfest, kicked off across the globe last week, including in India, where it has taken off mainly in the metropolitan cities in recent years.
Oktoberfest originated in the city of Munich, which has been hosting the festival since 1810. The 16-day festival culminates on the first Sunday of October and is known as the biggest Volksfest of the world.
The celebrations started with a royal wedding, and it has been 200 years of the annual festivities since then – all thanks to immigrants and their descendants, who have kept the culture alive and have spread it across the world.
It goes just as well for Indians too. Over the past few years, celebrating beer and beer drinkers during this time has become a tradition in most metropolitan cities of India. Cafés, bars and pubs
across the country come up with new and innovative ideas to attract beer lovers to chug to glory.
Not surprisingly, aficionados in the national capital region are spoilt for choice.
“The fact that Oktoberfest comes at a time in India where people are wrapped up in festive vibes and celebrations, it serves as a very good time for restaurants to roll out promotional activities, special deals and offers to attract the crowd with interactive concepts. We will be the only brand that will celebrate Oktoberfest in a grand theme this season in Noida, and works well for the market,” said Charu Vashisht Sahni, of Noida’s Time Machine.
“The Gurugram market revolves around beer and microbreweries, so Oktoberfest comes as an added benefit to the players in the market and gives us a chance to promote our options in beer. Good food, beer and happiness are what the fest is all about, especially in metropolitan cities where we see an amalgamation of different cultures,” said Ankur Shukla of Beer Bahadur at the city’s Ambiance Mall. – IANS/African News Agency (ANA)
The 7 Degrees Brauhaus and microbrewery in Gurugam is a venue for German-style beer brewed on-site and served in a large, tree-filled beer garden. It’s also a popular watering hole in India for the Oktoberfest.