Rana to help aspir­ing film-mak­ers and writ­ers

Post - - BOLLY/KOLLY - Pic­tured,

AC­TOR Rana Dag­gu­bati,

will men­tor a team that will help aspir­ing film-mak­ers and writ­ers de­velop their ideas into work­able scripts that can be taken to pro­duc­ers and ac­tors.

Kwan En­ter­tain­ment has joined hands with Rana’s Suresh Pro­duc­tions to in­tro­duce a spe­cialised divi­sion – Kwan South – as an en­ter­tain­ment mar­ket­place with a re­gional fo­cus.

Kwan South has put to­gether the Lit­er­a­ture team or the LIT team whose sole pur­pose is to gen­er­ate the best con­tent and to help good con­tent find its au­di­ence.

Rana will men­tor the team and over­look the com­plete process of tak­ing the right sto­ries, to the right place at the right time.

“With the LIT team, we want to change the way con­tent is per­ceived, cre­ated and treated. We would want to train more film­mak­ers and writ­ers, and help them get their work to the au­di­ence,” Rana, also a busi­ness­man and part­ner, Kwan South, said in a state­ment.

“With a start of 10 mem­bers in the LIT team, we would hope to train more writ­ers and bring ex­perts from var­i­ous fields to men­tor them. We pitch these sto­ries to pro­duc­tion houses and di­rec­tors, help them set it up and pack­age it,” he added.

Anir­ban Das Blah, man­ag­ing di­rec­tor at Kwan En­ter­tain­ment, said In­dian view­ers are now in­dulging more in con­tent­cen­tric scripts.

“Kwan South has uniquely placed to cap­i­talise on this op­por­tu­nity with the ad­vent of the LIT Team.

“The idea is to pro­mote new tal­ent and push orig­i­nal con­tent in a re­fined form. We would help our tal­ent ef­fec­tively to mon­e­tise their work on var­i­ous dig­i­tal plat­forms.” While com­ment­ing on be­ing on board with the Kwan South LIT team and col­lab­o­rat­ing with the writ­ers, di­rec­tor Tharun Bhascker said: “I talked to the lit­er­a­ture team about story struc­ture. I think it is a great op­por­tu­nity for di­rec­tors like us to choose dif­fer­ent gen­res which oth­er­wise we can­not do when we have a close-knit writ­ers’ team be­cause in that sce­nario we can’t be creative with our choices.

“So Kwan is bridg­ing the gap be­tween di­rec­tors and writ­ers, and it is the most im­por­tant thing be­cause, as a film in­dus­try, I think we are lack­ing good writ­ers.” – IANS

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