70th Anniversary celebrations
This year, over 60 countries will host events that will allow Ferrari customers and enthusiasts to enjoy some unique experiences, developed in accordance with the concept of “Driven by Emotion”, the same credo that has always been one of the pillars on which Ferrari’s history has been built. The celebrations started on 12 March and will culminate over the weekend of 9 and 10 September at Maranello. It will be accompanied by other initiatives that pay homage to the history of the Prancing Horse – including an exhibition organised together with the Design Museum of London at the Ferrari Museum and the first “Cavalcade Classiche”. To coincide with the official start of the celebrations and to commemorate the events of 70 years ago, Ferrari is also releasing a special video featuring a reenactment of the first 12-cylinder to sport the Cavallino Rampante on its bonnet, the 125 S, driving through the factory gates on Via Abetone Inferiore and, in doing so, symbolically passing the baton of the Ferrari legacy to the Laferrari Aperta.