70th An­niver­sary cel­e­bra­tions

Premier Magazine (South AFrica) - - Celebrating The Prancing Horse -

This year, over 60 coun­tries will host events that will al­low Fer­rari cus­tomers and en­thu­si­asts to en­joy some unique ex­pe­ri­ences, de­vel­oped in ac­cor­dance with the con­cept of “Driven by Emo­tion”, the same credo that has al­ways been one of the pil­lars on which Fer­rari’s his­tory has been built. The cel­e­bra­tions started on 12 March and will cul­mi­nate over the week­end of 9 and 10 Septem­ber at Maranello. It will be ac­com­pa­nied by other ini­tia­tives that pay homage to the his­tory of the Pranc­ing Horse – in­clud­ing an ex­hi­bi­tion or­gan­ised to­gether with the De­sign Mu­seum of Lon­don at the Fer­rari Mu­seum and the first “Cav­al­cade Clas­siche”. To co­in­cide with the of­fi­cial start of the cel­e­bra­tions and to com­mem­o­rate the events of 70 years ago, Fer­rari is also re­leas­ing a special video fea­tur­ing a reen­act­ment of the first 12-cylin­der to sport the Cavallino Ram­pante on its bon­net, the 125 S, driv­ing through the fac­tory gates on Via Abe­tone In­fe­ri­ore and, in do­ing so, sym­bol­i­cally pass­ing the ba­ton of the Fer­rari legacy to the La­fer­rari Aperta.

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