Parents buy more for child of their own sex
IT’S always assumed that mothers are more likely to spoil their sons than their daughters. But it seems the notion of being a mommy’s boy or a daddy’s girl is wide off the mark.
A study has shown women are more likely to buy presents for their daughters, while men tend to favour their sons. And when asked who they would give money to in their will, fathers gave more cash to the boys, while mothers were more generous to the girls.
Research suggests parents will be more benevolent to children of their own sex because they identify more with them. In the US study, more than 90% said they treated their children equally. But researchers found most mothers and fathers unconsciously favoured the same sex especially when spending money.
In an experiment, adults with a son and a daughter were asked to buy a surprise gift for either. Mothers were more likely to choose something for their daughter, while fathers indulged a son.
An assistant professor of marketing at the State University of New York, Lambrianos Nikiforidis, said: “Although the idea that parents might play favourites is not new – we’ve all heard adages such as “like father, like son” or “daddy’s girl” – most parents strongly deny favouring one child over the other.”
However, he added: “Even though parents say they do not have a favourite, they also admit they do not actively track investment in each child, which leaves room for bias.” In one test, participants with a child of each gender were asked which youngster they would give a gift of £20 (R400) to.
Most mothers favoured their girls, while fathers chose their sons. The same results were produced when the experiment was repeated in India to see if the phenomenon held true in other cultures. In another experiment, parents were given a raffle ticket and told they could use it to win a girl’s backpack, or a boy’s version. Mothers chose the girl’s prize 75% of the time, and fathers picked the boy’s one 87%.
According to study co-author Dr Kristina Durante, of Rutgers Business School in New Jersey: “The bias toward investing in same-gendered children occurs because women identify more with and see themselves in their daughters. The same goes for men and sons.’’ – Daily Mail