THE AC­TI­VA­TION

Public Sector Manager - - Profiles On Leadership -

On Fri­day, 30th June 2017 SABC MP and Lig­walag­wala FM’s male staff mem­bers ul­ti­mately de­cided to “ac­tion” the cam­paign by hand­ing out flow­ers, demon­strat­ing that a flower is wor­thy of a flower. The SABC and Lig­walag­wala FM male staff mem­bers braved the cold morn­ing frost and went out – adorned in lip­stick – to dis­trib­ute just over 700 flow­ers. The flow­ers were spon­sored by lo­cal farm­ers and co­or­di­nated by Tim­bali Tech­nol­ogy In­cu­ba­tor for Amablom and handed out at ma­jor traf­fic in­ter­sec­tions in and around Nel­spruit. The flow­ers were shared with fe­male driv­ers, pas­sen­gers, pedes­tri­ans and com­muters com­ing from var­i­ous town­ships and sub­urbs into town. Twenty of the 700 dis­trib­uted flow­ers had per­son­alised mes­sages from our male on-air pre­sen­ters, which prompted the re­cip­i­ents to then call in on Lig­walag­wala FM to share what the mes­sage said and by whom it was writ­ten. The ex­clu­siv­ity of the 20 flow­ers and mes­sages be­came the ticket to a lunch with those DJs and re­porters at the Chill Pep­per Bou­tique Ho­tel in Nel­spruit.

The women who won were ex­cited to meet the DJs up-close, while be­ing en­ter­tained by Sweet­Mike – the Li­w­galag­wala FM DJ whose show Khibika Natsi broad­casts live from the Chill Pep­per Bou­tique Ho­tel dur­ing lunch. “The re­sponse to the cam­paign was so over­whelm­ing,” said Cwy Mandindi, Lig­walag­wala FM mar­ket­ing man­ager. “The women shared their ex­cite­ment both on-air and on so­cial me­dia and we had to ask their bosses to give them time to join us for the lunch; while the men in Nel­spruit hooted past our DJs and re­porters at the in­ter­sec­tions in sup­port of the cam­paign and the thought­ful ges­ture of shar­ing a flower.”

The cam­paign also re­ceived cov­er­age from SABC News – the video can be seen on YouTube. The re­gion’s Pro­vin­cial Gen­eral Man­ager, Quin­ton Lenyai, closed off the cam­paign on-air as he had opened it in May 2017 by ad­ding that the cam­paign “is a com­mit­ment from us as men from the SABC in Mpumalanga to now live the cam­paign in the streets, at work and in our per­sonal spa­ces”.

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#WESIFAZANEYIMBALI

#WesifazaneYimbali (loosely trans­lated: a woman is and should be treated like a flower) was SABC MP and Lig­walag­wala FM’s re­sponse to the femi­cide that South Africa has been marred with. The cam­paign was de­signed to en­cour­age men in the prov­ince to pro­tect women and take a more pos­i­tive stance in so­ci­ety by show­ing care to­wards them.

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