DIDI WALENG-FRIEDMAN

Public Sector Manager - - Feature -

CEO of the LA Group, Didi Waleng-Friedman is a pas­sion­ate, mo­ti­vated en­tre­pre­neur. A true in­spi­ra­tion to all those that work with her, Didi strives to em­power women wher­ever pos­si­ble. A sea­soned en­tre­pre­neur hav­ing been in busi­ness since the age of 23, Didi is a prime ex­am­ple of the fact that per­se­ver­ance, re­silience and hard work do make that dream come true. Didi is on a per­sonal mis­sion to in­still en­trepreneur­ship in the youth of South Africa. “We cre­ate magic” is clearly ev­i­dent through­out the LA Group as well as in her daily life.

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