Pro­vin­cial fo­cus

Public Sector Manager - - Contents -

GCIS’s East­ern Cape of­fice keeps res­i­dents in­formed and em­pow­ered

The Gov­ern­ment Com­mu­ni­ca­tion and In­for­ma­tion Sys­tem (GCIS) of­fice in the East­ern Cape is at the cen­tre of ef­forts to pro­vide gov­ern­ment con­tent to those in the prov­ince.

Headed by Di­rec­tor Ndle­lan­tle Pinyana, the of­fice is tasked with in­form­ing the pub­lic about gov­ern­ment poli­cies, plans, pro­grammes and achieve­ments and cre­at­ing in­formed stake­hold­ers.

“This re­quires the development of a broad stake­holder data­base that re­flects the pro­vin­cial and lo­cal dy­nam­ics,” ex­plained Pinyana.

The list of stake­hold­ers that gov­ern­ment in­for­ma­tion must reach is ex­ten­sive. It in­cludes MECs, chiefs of staff, heads of depart­ment, heads of com­mu­ni­ca­tion, me­dia li­ai­son of­fi­cers, mu­nic­i­pal may­ors, mu­nic­i­pal man­agers, speak­ers, chief whips, mu­nic­i­pal heads of com­mu­ni­ca­tion, com­mu­nity development work­ers, com­mu­ni­ca­tors, leg­is­la­ture, me­dia, civil so­ci­ety or­gan­i­sa­tions, youth struc­tures and heads of ter­tiary in­sti­tu­tions.

The GCIS pro­vin­cial of­fice also pro­vides com­mu­ni­ca­tion sup­port to key cam­paigns.

“We pro­vided com­mu­ni­ca­tion sup­port for the OR Tambo Cen­te­nary and the Uni­ver­sity of Fort Hare Cen­te­nary cel­e­bra­tions as well as the King Sa­bata Dalindyebo Mu­nic­i­pal­ity Pres­i­den­tial In­ter­ven­tion Pro­ject in Mthatha,” said Pinyana.

Other projects of the pro­vin­cial of­fice in­clude ex­pand­ing the lo­cal gov­ern­ment com­mu­ni­ca­tion sys­tem and pi­o­neer­ing the first ever Pres­i­den­tial Siyahlola Mon­i­tor­ing Visit in the prov­ince.

Pinyana took up the po­si­tion of Pro­vin­cial Di­rec­tor in 2009 and was im­me­di­ately con­fronted by chal­lenges.

“The most vivid chal­lenge was to trans­form the in­ef­fec­tive and in­ef­fi­cient of­fice at out­put level to a welloiled ma­chine that now earns the re­spect and ad­mi­ra­tion of all stake­hold­ers it has and con­tin­ues to in­ter­face with in the prov­ince,” he noted.

With these chal­lenges now a thing of the past, Pinyana said he and his team are fo­cused on equip­ping those in need of in­for­ma­tion to em­power them­selves.

Some of the high­lights of the work of his of­fice are the “pro­gres­sive com­pet­i­tive spirit and shar­ing of best prac­tices amongst prov­inces”.

"The pro­vin­cial of­fice also prides it­self in driv­ing the development com­mu­ni­ca­tion agenda of a demo­crat­i­cally-elected gov­ern­ment where con­sti­tu­tion­al­ism is the or­der of the day”, said Pinyana.

Look­ing to the fu­ture, he high­lighted the need for more ca­pac­i­ty­build­ing in prov­inces and em­pow­er­ing of­fi­cials in that space in their roles as they are at the coal­face.

Re­flect­ing on GCIS’ 20th an­niver­sary, Pinyana called for a con­tin­u­a­tion of the key val­ues GCIS has nur­tured over the years. “Dura­bil­ity, re­li­a­bil­ity, rep­u­ta­tion and trust re­main key val­ues that con­trib­ute to a suc­cess­ful com­pany. It takes 20 years to build a rep­u­ta­tion and five min­utes to ruin it,” he pointed out.

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