Alexan­der Forbes Tan­za­nia re­brand­ing

RISKAFRICA Magazine - - • AVCA -

As part of its con­sol­i­da­tion plans Alexan­der Forbes Tan­za­nia an­nounced the re­brand­ing of its cor­po­rate iden­tity to African Risk In­sur­ance Ser­vices Limited (ARIS).

The com­pany has grown sig­nif­i­cantly over the last decade, hav­ing started with a pre­mium turnover of $900 mil­lion in 2002; it now claims a turnover in ex­cess of $53 bil­lion. “Re­brand­ing to ARIS rep­re­sents so much more than a change in a brand. The new iden­tity aims to char­ac­terise the com­pany’s dy­namic path and re­flects its mar­ket lead­ing po­si­tion,” says ARIS board chair­man Andy Chande.

He adds that ARIS is plan­ning to ex­pand its foot­print to in­clude Kenya, Uganda, Mozam­bique and Ghana.

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