Alexander Forbes Tanzania rebranding
As part of its consolidation plans Alexander Forbes Tanzania announced the rebranding of its corporate identity to African Risk Insurance Services Limited (ARIS).
The company has grown significantly over the last decade, having started with a premium turnover of $900 million in 2002; it now claims a turnover in excess of $53 billion. “Rebranding to ARIS represents so much more than a change in a brand. The new identity aims to characterise the company’s dynamic path and reflects its market leading position,” says ARIS board chairman Andy Chande.
He adds that ARIS is planning to expand its footprint to include Kenya, Uganda, Mozambique and Ghana.