Down To Busi­ness

SEDEN­TARY CEO TO IRON­MAN – IN 14 MONTHS.

Runner's World South Africa - - HUMAN RACE - – AS TOLD TO LISA ABDELLAH

THE WAKE-UP

My weight reached an all-time high, and my self-es­teem and en­ergy lev­els dipped to the low­est they’d ever been. I couldn’t even fit into size 44 jeans any­more, and I was con­stantly out of breath. When my busi­ness part­ners and my busi­ness coach sug­gested a life­style change, I set my­self the ex­treme goal of fin­ish­ing a full Iron­man within a year.

THE SHAKE-UP

I thought it only nat­u­ral I would lose weight by fol­low­ing a rig­or­ous Iron­man train­ing pro­gramme. But it’s not that sim­ple. There is no magic diet or short cut. I re­alised the only sus­tain­able long-term so­lu­tion to my prob­lem was to train with like-minded peo­ple who were fo­cused on the same goal I was.

So I joined Em­bark, a Cape Town-based mul­ti­sport club that of­fers coached ses­sions in swim­ming, cy­cling and run­ning. I was of­fered un­lim­ited sup­port and hon­est com­ments, and the group helped me to set re­al­is­tic bench­marks. Sur­rounded by my Em­bark fam­ily, I ended up fin­ish­ing 43 events in one year, in­clud­ing 18 run­ning races and a full Iron­man.

THE RE­WARD

You have to have end­less amounts of en­ergy to cut it in the mar­ket­ing-busi­ness world, and run­ning has given me plenty of that. I’m also able to ex­plore new places with­out the re­straints im­posed by an over­weight body. The big­gest re­ward run­ning has given me? I get to live longer and spend more time with my fam­ily. I’m al­ready mak­ing the most of this by spend­ing hours of un­re­stricted time train­ing for triathlons with both of my sons, aged 16 and 22.

THERE IS NO MAGIC DIET OR SHORT CUT. I RE­ALISED THE ONLY SUS­TAIN­ABLE LONG-TERM SO­LU­TION TO MY PROB­LEM WAS TO TRAIN...

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