South Africa’s first interview with renown lure designer Mashiro Adachi
“Lure Designer - Mashiro Adachi” South Africa’s first interview with renown lure designer Mashiro Adachi. – David Swendseid
In the world of JDM there have been some historic achievements. Japanese Domestic Market made the greatest impression in the US professional bass circuits. Most of the time the introduction of these lures would sneak their way in via the western USA and slowly creep east. During this time many Japanese lure designers began to surface. One name in particular, after 25 years, continues to echo Japan’s lure unique lure designs. Although, still young, he is considered one of the oldest most established brilliant lure designers, Mr. Adachi.
This JDM development really became a name in tournament angler in the mid 90’s.
“There were a few of us that had access to Japan lures in the late 80’s and more in the early 90’s. It was kind of an exchange. For example, in the early 90’s I had friends selling garage made swimbaits to Japan and I had friends importing JDM lures to the California. What was nice is that we had a few lures other tournament angler didn’t have [laughing] and couldn’t figure out how to obtain them. I sold Lucky Craft jerkbaits for US$40. The quality was excellent and the function was similar and in some cases better than US domestic baits.” said, DUO’s USA R&D specialist, David Swendseid.
At the same time, there was an emerging JDM designer, named Mashiro Adachi. Mr. Adachi (as he prefers to be called) graced the steps of several Japanese lure companies with his passion.
SA BASS magazine had a rare opportunity to interview Mr. Adachi, now the CEO of DUO International. DUO is considered a premier Japanese company and Mr. Adachi is well respected in Japan. His creations have reached seventy countries. DUO maybe best known for creating the world wide finesse technique called spybaiting. Its phenomenal growth and acceptance in professional bass angling has sky rocketed. It is noted as the fastest growing finesse tournament technique.
Enjoy this expose’ with DUO’s chief designer. SA BASS: Mr. Adachi we thank you for this opportunity! Mr. Adachi: Thank you for inviting me. It is my honour. SA BASS: Is it true that your aspiration to design lures began at a young age? Mr. Adachi: Yes, I believe it was at age 12. I began designing because I was impressed with fish profiles and especially their eyes. My attempt to create believable lures with meaning eyes was a goal of mine. SA BASS: When you speak of inspiration how this does drive you? Mr. Adachi: I have always seen the lure as the main tool for the angler to accomplish the sometimes difficult task to draw the predator to commit.
Every lure I attempt begins with a carving? SA BASS: Do you carve from wood?
Mr. Adachi: I respect woodcarving but I choose to actually carve from a thermal polymer. It is called acrylonitrile butadiene styrene. This is how I created some of our most efficient lures. SA BASS: How long does it take for a lure designer to become good? Mr. Adachi: Hmmm, actually it takes (I think) a very good lure designer maybe another ten years to perfect his discipline. Maybe for me it was a little longer. I entered the IT industry for a short time and it did not make me happy. My passion was lure design.
SA BASS: Your rapid acceptance in the bass fishing tournament world is impressive. It definitely speaks of your innovation, but in your opinion; what is DUO best known for?
Mr. Adachi: DUO is not just a company. It is a believe system. We are truly a full JDM company. Our bass lure line is called Realis. We begin our lure idea in-house, and then we design in-house. We follow all manufacturing and production in house. Our investment in research and design is significant. So we have advantages over other companies. Many Japanese companies outsource their work to other countries. This lowers cost issue and details like quality. With DUO
we have complete quality control from beginning to shipping. Our focus is to continue create high quality, high functioning lures that possess realistic characteristic in actions and appearance. It is an expensive process.
SA BASS: Is this commitment dedicated to all your lures?
Mr. Adachi: This depends on the lure. For new projects, there are times where it takes longer than three years and if it’s simply a change in size, then it may be completed within a year. Either way, we do not allow any of our products to hit the production line until we are confident of its ability and it can achieve its purpose. This always takes time and also prevents us from joining in on the race to produce lures which are “popular” in a certain give time. I am managing this company with a long term vision so time and costs are factors I have to live with. I must say though, my style has given a big headache to the sales team.
SA BASS: We have seen a following of your lures in Bassmasters and even more recently in FLW Series and Tour events. Congratulations for your successes. We saw that in 2016, three separate FLW pro wins. Spybaiting was witnessed and mentioned. Now the spinbait lure(s) has changed suspended fishing. Mr. Adachi: The only problem is that anglers tend to keep such productive fishing techniques secret. I personally understand this secrecy in anglers, but please share this technique so many other anglers can also join in on the fun. It was invented to make anglers better. Now the spinbait is used in other countries on other species also.
SA BASS: We have had the opportunity to read up on a lure which seems to have gain recent success as well. It is said the G87 is arguably one of the longest casting deep diving crankbaits in existence. Deep cranks have been around for ages so to recently extend the barriers is impressive.
Mr. Adachi: There are many lure manufacturers around the world and countless designers who work in those companies. I know there are many designers out there who simply chase what is “in” or “popular” and have a tendency to create thin and meaningless products in a very short span. They might not have had a choice business wise, but personally, I don’t think this is acceptable. Many deep cranking lures on the market don’t actually get down to the specified depth or require anglers to use thin line. Is this acceptable? A 10lb bass may attack your lure 6m down, but anglers are limited to use 8lb line? We are not competing against others to get a lure down deep? We want get the anglers to catch fish! To be honest, the G87-20 is at 80% of my ideals. In reality, I can design the lure to dive deeper with a lighter resistance. For a G80 model, it is possible to get it to dive down to 25ft and a G90 body will be able to get down to 30ft of water.
SA BASS: Mr. Adachi, we could talk “shop” with you for days. We thoroughly appreciate this interview. As you may know FLW is now up and running in South Africa and see how many FLW pros have won or done well on your products will interest our bass anglers as well. Is there anything you would like to add?
Mr. Adachi: Our focus on lure development is structured around research. In the USA for example, professional bass angling is huge and amateur tournaments even bigger. We are currently working on products specifically designed to handle the variables of professional bass fishing. Some of these details will be revealed at the ICAST 2017!
SA BASS: Mr. Adachi we want to thank you for your time and look forward on seeing your products in the tournament field.
Mr. Adachi: Thank you for your interest. It was an honour to present DUO to your magazine.
*David Swendseid is a professional bass angler in the USA and is currently the Research and Development specialist for DUO. He spends a great time teaching other professional anglers on how to execute techniques or learn new ones and also assist the international community on bass angling presentations. He pursued trophy bass records and held two lake records and an official state record. The study of fish behaviour and lure action is his forte. He currently contributes to about 16 international bass angling magazines, including SA BASS.