Legend Boats Sold

SA Bass - - Angling International -

Spring­field, MO - Legend Boats is set to join Ranger, Tri­ton, Nitro and Tracker un­der the White River Ma­rine Group la­bel. The an­nounce­ment has been con­firmed by both par­ties, on the heels of a let­ter to deal­ers from Legend Boats Pres­i­dent Randy Qualls late last week.

“From hum­ble be­gin­nings in a small Texas fa­cil­ity back in 2002, Legend has ma­tured into one of the world’s pre­mium fi­bre­glass bass boat brands,” Qualls writes. “As we look to the fu­ture, our fo­cus has al­ways been con­sid­er­ing how to best serve our cus­tomer base and main­tain our high stan­dard of qual­ity. This led us to con­sider an ex­cit­ing op­por­tu­nity to es­tab­lish the next chap­ter for Legend Ma­rine.

I’m thrilled to share Legend is join­ing the White River Ma­rine Group fam­ily, one of the premier man­u­fac­tur­ers and mar­keters of boats in the world. Un­der the lead­er­ship of founder Johnny Mor­ris, the com­pany em­pha­sizes per­for­mance, in­no­va­tion, and world-class ser­vice with an un­par­al­leled range of in­dus­try-lead­ing brands. White River has a strong his­tory in the boat­ing busi­ness with a deep un­der­stand­ing of how to help de­velop and sup­port in­de­pen­dent re­tail­ers in grow­ing strong prof­itable brands within our highly com­pet­i­tive in­dus­try.

Johnny and his team are com­mit­ted to main­tain­ing the val­ues and stan­dards that de­fine our brand and prod­ucts. I’m con­fi­dent that join­ing White River will greatly ben­e­fit Legend thanks to well-es­tab­lished in­dus­try ex­per­tise and highly so­phis­ti­cated mar­ket­ing strat­egy and sup­port.

At­tached is a let­ter from Johnny and Les Craw­ford, Pres­i­dent of White River Ma­rine Group, out­lin­ing what this ex­cit­ing new chap­ter looks like and how it will im­pact you. I am ex­cited and proud to watch this fu­ture un­fold – thank you for help­ing us ac­com­plish this mile­stone. Sin­cerely, Randy Qualls Founder and Pres­i­dent, Legend Ma­rine Bass Pro Shops Founder Johnny Mor­ris and White River Ma­rine Group Pres­i­dent Les Craw­ford also re­leased a state­ment wel­com­ing Legend Boats into their fold. With the ad­di­tion of Legend, White River Ma­rine strength­ens their hold on the bass boat mar­ket, while adding an­other prom­i­nent sport fish­ing brand along­side other fish­ing and recre­ational brands like Mako, Re­gency, Sun Tracker and Tahoe. White River of­fi­cials say Legend will con­tinue oper­a­tions at its Mid­way, Arkansas fac­tory. “We be­lieve this state-of-theart fa­cil­ity and ex­tremely skilled work­force will in­crease our over­all ca­pac­ity and po­ten­tially be a sig­nif­i­cant long-term ben­e­fit to all White River Ma­rine Group deal­ers.” White River plans to hon­our all ex­ist­ing war­ranties. The in­dus­try rocked in 2014 when White River pur­chased Fish­ing Hold­ings, LLC, a group that in­cluded Ranger, Tri­ton and Stratos, and again in 2015 when up­per­level man­age­ment of those com­pa­nies stepped down. How­ever, de­spite prof­its now head­ing into the pock­et­books of the Bass Pro Shops founder, Mor­ris’ pat­tern of op­er­a­tion has not been one of shut­ter­ing brands. If that pat­tern holds, Legend is likely to con­tinue oper­a­tions for the fore­see­able fu­ture, though ac­cord­ing to in­sid­ers, in­te­gra­tion of tech­nolo­gies from across the White River line - and vice versa - are likely. Fi­nan­cial terms of the deal have not been re­leased.

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