Wil­liam Cham­bers Dies

SA Bass - - Angling International -

The founder of Zoom Bait Com­pany, Wil­liam ‘Ed’ Cham­bers, has died at the age of 73 af­ter los­ing a fight against a rare form of cancer.

De­scribed as a ‘gi­ant’ within the in­dus­try, Cham­bers was an iconic lure de­signer who started the Zoom Com­pany in his back­yard as a hobby be­fore of­fi­cially found­ing it in 1977.

Fam­ily-owned and op­er­ated from day one, he worked along­side his wife, Faye, grow­ing the busi­ness with the help of close friends and fel­low fish­er­men from the Athens BASSMaster. Ed­die Wortham was at high school when he be­came Zoom’s first em­ployee. He is still there as Gen­eral Manger.

Shortly af­ter start­ing the com­pany, Zoom ex­pe­ri­enced an­other spurt in sales. Cham­bers’ son, Wil­liam Edward Jr, while still at school, stepped in and be­gan run­ning routes and de­liv­er­ing worms across the south­east with Wortham.

Cham­bers Jr was later joined in the busi­ness by his sis­ter, Kym, who filled the shoes of her mother when she re­tired.

In an obituary posted on its web­site, Zoom Baits said: “Cham­bers was a hum­ble man who never saw him­self as fa­mous. He was com­pletely con­tent work­ing seven days a week seek­ing con­stant per­fec­tion. This was ev­i­dent in his sec­ond hobby, mak­ing hand­made balsa crankbaits.

“W.E.C. Cus­tom Lures was his pas­sion. It was born around 1992 and, by the mid-90’s, was in full swing. With the help of close friends, Cham­bers de­vel­oped many crankbait mod­els that are highly sought af­ter to this day.”

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