Saturday Star - - SPORT -

WHAT are PopSock­ets and why are peo­ple go­ing gaga over them? These lit­tle smart­phone ac­ces­sories were first spot­ted on so­cial net­work­ing sites. Celebs like Gigi Ha­did and Ser­ena Williams were show­ing off on In­sta­gram with these funny look­ing con­trap­tions at­tached to their phones while tak­ing self­ies, and ob­vi­ously their fol­low­ers started tak­ing note. The small, plas­tic gad­get that “pops” on to the back of your phone seems to be pri­mar­ily made to pre­vent that dreaded phone screen smash. It is made up of three parts: a dec­o­ra­tive disc, flex­i­ble stem, and a cir­cu­lar base that sticks on your phone. Ac­cord­ing to the PopSocket web­site, it of­fers se­cure grip while tex­ting or tak­ing a selfie, and props your phone up while watch­ing a video. But the mind still baf­fles on why it’s trend­ing.

The ac­ces­sory is avail­able in a range of funky de­signs. And, if celebs are tout­ing it, then it must be the next best thing, right? Oh, and from a mar­ket­ing point of view, its catchy name is bang on.

Don’t think South Africa has be­come im­mune to the PopSocket’s charms. Ty­lon Mool­man, na­tional sales man­ager at J&J Re­wards, says the com­pany is the exclusive im­porter and dis­trib­u­tor for SA and Africa for the of­fi­cial brand with popsock­

“The brand has been in SA for at least two-and-a-half years, but there’s been a sub­stan­tial up­swing in sales in the past 12 to 14 months,” he says.

Dis­tribut­ing to lo­cal stores like Sports­man’s Ware­house and Bi­dor­buy sees them shift­ing up to 7 500 units a month. They are also cur­rently in talks with big re­tail­ers like Game to sup­ply their chains.

Mool­man is also proud to ad­mit SA is not far be­hind the trend curve – ap­par­ently the PopSocket was launched lo­cally soon af­ter its US de­but.

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