For NBA it’s slam dunk time in Africa
THE HOST of superstars heading to the Sun Arena in Tshwane for the third edition of the NBA Africa Game is indicative of the seriousness with which the National Basketball Association views its expansion into Africa.
Joel Embiid and Demar Derozan’s presence for the game reflects just how much the Africa Game – an exhibition event – has become a part of the NBA’S off-season calendar.
The game will be played on August 4. Tickets went on sale yesterday through
and range in price from R2555 for floor side seats to R265 in the bleachers.
The NBA has taken its expansion into new territories very seriously, hosting league games in London, while it has also staged a number of pre-season events in Beijing, Shanghai and Singapore where the NBA enjoys massive popularity.
The Africa Game is a similar venture, and as
NBA Vice-president and Managing Director for Africa, Amadou Gallo Fall explained, it is one that celebrates the history the NBA has in Africa.
“From Hakeem Olajuwon to Dikembe Mutombo, the NBA has long enjoyed talent that has emerged from the continent. We see it today, with the likes of Joel, Al-farouq (Aminu) and Bismack (Biyombo) who were all inspired by those guys and now want to give back to their communities.
“Our job, one we’re committed to, is to bring the NBA experience to our fans all over the world and Africa is a very special place for our league. We had 14 African born players on the rosters of different teams on the opening day of the last season … and if you count all the second generation
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players there are more than 40 players this season with direct African links and they are all interested in coming back and getting involved in what is happening here,” said Gallo Fall.
“The NBA is committed to growing the game of basketball on a global basis. The key drivers of our global expansion is about celebrating the game of basketball and using the celebrity of our brands, our players, who are global icons to impact communities and inspire young people.”
Africa is clearly an important area for the NBA and by comparison with other sports and other federations’ approach to growing their brand on the continent, the NBA is very aggressive. It’s main developmental initiative, the Basketball Without Borders programme, is already in its 16th year and Embiid’s status as one of the biggest names in the NBA is indicative of how well that programme works.
“It is an opportunity to grow the sport in a market that is vibrant, it’s a youth dominated continent, and basketball is the number two sport in the world. There is tremendous talent on the continent, so it’s a no-brainer for us, to continue to build a footprint,” Gallo Fall added.
He explained that the NBA would be aiming to move beyond just the annual hosting of an exhibition game as it seeks to further attract youngsters’ attention.
“This is the third edition, but we will look forward to doing more, doing even bigger things. In some form or fashion we will have an NBA game; it could be two teams playing a pre-season game, and we look forward to seeing more facilities developing in other countries and staging these big events in other parts of the continent.”