Prime Cir­cle ex­pands sphere

Prime Cir­cle em­barks on new jour­ney with the an­nounce­ment of Prime Fest, their own mu­sic and life­style fes­ti­val, writes Shin­gai Darangwa

Saturday Star - - LIFESTYLE -

WITH countless awards, sold-out lo­cal and in­ter­na­tion­als tours and dozens of chart­top­ping hits un­der their belt, rock band Prime Cir­cle have built a sin­gu­lar ca­reer.

They are set to diver­sify their brand with the launch of Prime Fest, their very own mu­sic and life­style fes­ti­val.

“We’ve been play­ing for about 15 years and since like the first year we were a band, we were think­ing about how cool it’d be to host our own fes­ti­val,” said Prime Cir­cle front­man Ross Lear­moth.

“We’ve al­ways wanted to do this and we had goals put in place… This is the next step. It just feels like the right tim­ing for us. We’ve met up with the right team and I think the right venue as well, with Casalinga.”

“We wanted to make it a fam­ily thing as well, so as much as we want it to be di­verse in sound, we want it to be for young and old. It’s a fes­ti­val for fam­i­lies. There’ll be food trucks, mas­sage par­lours and a kid­dies’ area, so there’s a lot to see and a lot to do.”

There’s a five-year plan in place for the fes­ti­val, and the idea is to make it an an­nual event. Not only will they be look­ing to start bring­ing in­ter­na­tional bands in, they’ll also be look­ing at a trade ex­change with some of th­ese bands where lo­cal artists can also tour over­seas.

“A lot of bands we see in­ter­na­tion­ally want to come here, they’re just look­ing for the op­por­tu­nity, which is the same on this side.”

Prime Fest has a youth­ful and son­i­cally di­verse line-up fea­tur­ing the likes of Riky Rick, Good­luck, Jo Black, Mafik­i­zolo, Fokof­polisiekar, Mar­tin Bester and Band, Timo ODV and Ma­jozi.

“We wanted to make a South African fes­ti­val and the best way to do that was to try to in­clude every style and sound. I think a lot of peo­ple nowa­days are lis­ten­ing to a lot more of a va­ri­ety of mu­sic, and it just makes sense for us to host a fes­ti­val with a dif­fer­ent style.”

Lear­moth said he feels in­spired by the di­rec­tion that South African mu­sic is tak­ing, and how our sound is start­ing to per­me­ate the global stage.

“It’s amaz­ing, we’re a lot more dar­ing now. We are ac­tu­ally start­ing to set trends glob­ally.”

Cham­ploo. Ge­nius Party Be­yond

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