Pi­o­neer­ing Print

SLOW Magazine - - Must Go -

Dubai is a city of many firsts, from be­ing the first to have the world’s tallest sky­scraper to hav­ing the first Min­is­ter of Hap­pi­ness. Now, it’s done it again: Dubai is the first city in the world to launch its own of­fi­cial font. Un­der­stand­ing that ex­pres­sion is the way ev­ery­one shares their thoughts and ideas, and that writ­ing is a form of this, the font was de­signed to unite the world through ex­pres­sion. Avail­able in 23 lan­guages, it per­fectly demon­strates the di­ver­sity, cre­ativ­ity, and in­no­va­tion of Dubai. The font is al­ready be­ing used with pride by gov­ern­ment agen­cies, busi­nesses, and in­di­vid­u­als. The Dubai Font, in part­ner­ship with Mi­crosoft, is a pro­ject com­mis­sioned by His High­ness Sheikh Ham­dan and launched by The Ex­ec­u­tive Coun­cil of Dubai. For more in­for­ma­tion, visit www.dubai­font.com.

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