Un­leash the Chef in You

SLOW Magazine - - Editor's Choice -

Since its in­cep­tion in 2006, Yup­piechef has be­come South Africa’s premier on­line kitchen and home­ware store, stock­ing over 6,000 prod­ucts from 400 of the world’s lead­ing brands. Now, Yup­piechef is proud to an­nounce the launch of its very first phys­i­cal store at the Wil­low­bridge Shop­ping Cen­tre in Cape Town. Co-founder and man­ag­ing di­rec­tor, An­drew Smith, says the brand aims to in­te­grate smart tech­nolo­gies to make the ex­pe­ri­ence be­tween Yup­piechef.com and the phys­i­cal store seam­less with a sta­teof-the-art de­sign headed up by ARRCC di­rec­tor, Jon Case. The im­pres­sive de­sign also boasts a func­tional test kitchen and “ge­nius bar” where cus­tomers can con­nect di­rectly with the on­line store. For more in­for­ma­tion, visit www.yup­piechef.com.

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