Rid­ing Against the Norm

SLOW Magazine - - Contents -

So­ci­ety has tried to make us all the same – to like the same food, wear the same clothes, ride the same bikes. So­ci­ety wants us to be like sheep and just fol­low the herd. We also live in a world where tech­nol­ogy and chas­ing dead­lines rule. Long gone are eight-hour work days and leisurely lunch breaks – peo­ple are ex­pected to be avail­able 24/7.

But each one of us is dif­fer­ent, and you should be your own unique self. Break the 24/7-avali­ablity mould. There is noth­ing wrong with pri­ori­tis­ing me-time, and few things are more lib­er­at­ing than spend­ing that soul-search­ing time on a mo­tor­cy­cle.

BMW Mo­tor­rad be­lieves that you should be your­self. Its mis­sion is to help you to be dif­fer­ent, to swim against the cur­rent, and it aims to achieve this through its in­di­vid­u­alised drive ex­pe­ri­ence called BMW Mo­tor­rad Spezial.

Per­son­alised cus­tomi­sa­tions is BMW Mo­tor­rad’s re­sponse to the ever-in­creas­ing cus­tomer de­mand for in­di­vid­u­al­i­sa­tion. The com­pany is of­fer­ing dis­tinc­tively de­signed, per­for­mance-en­hanc­ing and ex­clu­sive cus­tomi­sa­tion op­tions, mak­ing use of the high­est-grade ma­te­ri­als, gen­uine sur­faces, and skilled crafts­man­ship, and en­sur­ing that close at­ten­tion is paid to ev­ery de­tail.

The BMW Mo­tor­rad Spezial prod­uct range not only in­cludes ex­clu­sive op­tional equip­ment, but also prod­ucts from the cur­rent Orig­i­nal BMW Mo­tor­rad Ac­ces­sories range, which ful­fil the high re­quire­ments of BMW Mo­tor­rad Spezial.

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