De­sign With a Splash of Beet­root

SLOW Magazine - - Must Go - Text & Im­ages © Beet­root Inc.

The chang­ing of the sea­sons is an amaz­ing thing – long, cool days melt away and turn into sunny African heat waves. In Au­tumn, the leaves start to fall and the air grows colder be­fore the true frost of win­ter sets in. The weather has a big im­pact on what colour vari­a­tions oc­cupy the sea­sonal trends, from fash­ion and beauty to paint and dé­cor.

At Beet­root Inc. they do their up­most to en­sure that their sea­sonal ranges work well within the trend­ing colour spec­trum, but they also con­sis­tently man­age to bring in more sur­pris­ing col­lab­o­ra­tions. They push the en­ve­lope, while si­mul­ta­ne­ously stay­ing within the bound­aries of the trend.

When dec­o­rat­ing any space, it’s wise to use a mix­ture of trendy colours and some neu­trals to make sure your de­sign doesn’t age so quickly.

On Fab­rics, Colours and Tex­tures

Choose fab­rics that are suit­able for out­doors. If fur­ni­ture gets full ex­po­sure to the sun, make use ex­te­rior fab­rics are light­fast. There is more free­dom to use fab­rics of dif­fer­ent fi­bres when the out­door fur­ni­ture is not ex­posed to di­rect sun.

Make use of bold colours when us­ing tex­tiles and play with dif­fer­ent tex­tures – it cre­ates a fo­cus point and brings colour to any room.

The World Em­braces a SA Tra­di­tion for 2018

In terms of in­ter­na­tional out­door trends for 2018, the fire-pit is huge. And it seems the rest of the world has caught on to some­thing we South Africans, with our in­door-out­door life­style, take al­most for granted: the “out­door” room.

We asked Beet­root Inc.’s Cre­ative Direc­tor, Jeanne Baden­horst, for her ad­vice on how to cre­ate an en­tic­ing out­door room.

“Out­door fur­ni­ture is no longer just func­tional fur­ni­ture. The fo­cus is placed on com­fort and de­sign as it be­comes an ex­ten­sion of your home’s in­te­rior,” Jeanne says. “Add pieces like side ta­bles and cof­fee ta­bles to your pa­tio set to cre­ate an out­door room with com­fort and style. Make use of jumbo floor cush­ions and car­pets to add more di­men­sion and to soften the hard floor. Ot­tomans the same height as the out­door couch are great ad­di­tions to the pa­tio, as they can dou­ble up as ex­tra seat­ing or as a cof­fee ta­ble.”

Jeanne rec­om­mends find­ing a din­ing ta­ble that fam­ily and friends can gather around to share a meal. “Use both chairs and benches around the ta­ble – it cre­ates in­ter­est and you can fit more friends in by us­ing a bench. Make use of cush­ions on the seats to en­sure that guests linger for longer.”

Scat­ter cush­ions will soften hard sur­faces like wood and metal while adding lux­ury and colour. These items also make it easy and af­ford­able to change your dé­cor with the sea­sons, Jeanne says.

“Cre­ate a space where you want to en­joy the last warm evenings of sum­mer and the bright, cooler au­tumn or win­ter days. Layer with tex­tiles in the form of throws or quilts that you can snug­gle up with when the evenings get chilly.”

An­other way to make sure your de­sign stays fresh is to pay at­ten­tion to Pan­tone’s Au­tumn/win­ter 2018 re­port. Ac­cord­ing to the world-renowned au­thor­ity on colour, “the con­tin­ued tran­si­tion away from cycli­cal trends, com­bined with a strong fo­cus on self-ex­pres­sion and more ex­u­ber­ant colour mixes makes for some sur­pris­ingly de­light­ful colour sur­prises in the Au­tumn/win­ter pal­ette. Ex­plor­ing nu­ances within colour fam­i­lies and ex­per­i­ment­ing with the mix­ing of ma­te­ri­als and tex­tures fresh­ens and rein­vents the sea­sonal colour story.”

“What I love about this pal­ette,” El­ize van den Berg of Beet­root Inc. says, “is that it per­fectly re­flects the colours we see in our Au­tumn/win­ter range of soft fur­nish­ings – you don’t have to go to vast ex­pense. Choose a new table­cloth for your out­door ta­ble, scat­ter some new cush­ions around in one or a few of these colours, and you have an in­ter­est­ing new look that’s per­fectly on trend.”

Whether you’re look­ing for a sea­sonal de­sign, or a clas­sic lay­out that will stand the test of time, Beet­root Inc. is the com­pany to con­sult. For more in­for­ma­tion, visit www.beet­root­

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