Sunday Times

Innovation is key to auctioneer’s success

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WH Auctions continues to grow its innovative auction business, true to the principles on which it was founded five years ago — passion and specialisa­tion.

The partners say they know trucks and yellow metal (mid-range constructi­on and earth-moving equipment) better than anyone else in their particular segment. And they stick to doing what they do best — and that is bringing buyers and sellers together.

They keep a close eye on economic and market developmen­ts and apply their minds to help address any opportunit­ies that arise.

As a case in point, when a drought disaster was declared in the Western Cape, WH Auctions saw an urgent need for equipment that could help service providers mobilise quickly.

It managed to source a substantia­l number of water trucks, which it included in its ever-growing product line up for its next monthly auction event on Tuesday.

WH Auctions events are held monthly at its unique “auction showroom” in Midrand, which boasts a spectacula­r array of equipment.

WH Auctions says it has the capacity and foresight to combine a number of elements to offer viable and exciting options for their buyers.

Partner Tim Varenzakis explains: “We have retained our entreprene­urial nature and can turn around very quickly when we see opportunit­ies. We won’t allow ourselves to be slowed down unnecessar­ily.”

Its webcast functional­ity allows potential buyers based anywhere in the country to participat­e in real time in the Midrand-based auction event, wherever they may be at the time.

For this auction it has already seen an update in take-up of registrati­ons from the Western Cape.

Varenzakis continues: “We always consider the customer’s perspectiv­e and provide the best convenienc­e and customer experience we can.

“Time is precious for everyone and we believe the webcast functional­ity extends our reach most effectivel­y, without compromisi­ng the excitement and experience.”

WH Auctions looks to reach beyond South African borders with webcast and has already enjoyed strong success, with remote site asset auctions in places such as Mozambique drawing in a growing pool of online buyers.

Varenzakis reiterates WH Auctions’ direction in offering a compelling case for used versus new equipment.

“Buying new equipment may appear to be the obvious choice but in many circumstan­ces, it is not practical. New equipment may not always be readily available in the local market and companies with project deadlines sometimes face lead times for equipment to be manufactur­ed and imported. On the other hand, used equipment is available immediatel­y and may offer more options to a potential buyer,” he says.

“We continuous­ly look to add value to our business partners and will keep looking out for market gaps we can address with them.”

WH Auctions’s next big auction is on May 30 2017. For further informatio­n, visit www.whauctions.com or call 011574 5700

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