Innovation is key to auctioneer’s success
WH Auctions continues to grow its innovative auction business, true to the principles on which it was founded five years ago — passion and specialisation.
The partners say they know trucks and yellow metal (mid-range construction and earth-moving equipment) better than anyone else in their particular segment. And they stick to doing what they do best — and that is bringing buyers and sellers together.
They keep a close eye on economic and market developments and apply their minds to help address any opportunities that arise.
As a case in point, when a drought disaster was declared in the Western Cape, WH Auctions saw an urgent need for equipment that could help service providers mobilise quickly.
It managed to source a substantial number of water trucks, which it included in its ever-growing product line up for its next monthly auction event on Tuesday.
WH Auctions events are held monthly at its unique “auction showroom” in Midrand, which boasts a spectacular array of equipment.
WH Auctions says it has the capacity and foresight to combine a number of elements to offer viable and exciting options for their buyers.
Partner Tim Varenzakis explains: “We have retained our entrepreneurial nature and can turn around very quickly when we see opportunities. We won’t allow ourselves to be slowed down unnecessarily.”
Its webcast functionality allows potential buyers based anywhere in the country to participate in real time in the Midrand-based auction event, wherever they may be at the time.
For this auction it has already seen an update in take-up of registrations from the Western Cape.
Varenzakis continues: “We always consider the customer’s perspective and provide the best convenience and customer experience we can.
“Time is precious for everyone and we believe the webcast functionality extends our reach most effectively, without compromising the excitement and experience.”
WH Auctions looks to reach beyond South African borders with webcast and has already enjoyed strong success, with remote site asset auctions in places such as Mozambique drawing in a growing pool of online buyers.
Varenzakis reiterates WH Auctions’ direction in offering a compelling case for used versus new equipment.
“Buying new equipment may appear to be the obvious choice but in many circumstances, it is not practical. New equipment may not always be readily available in the local market and companies with project deadlines sometimes face lead times for equipment to be manufactured and imported. On the other hand, used equipment is available immediately and may offer more options to a potential buyer,” he says.
“We continuously look to add value to our business partners and will keep looking out for market gaps we can address with them.”
WH Auctions’s next big auction is on May 30 2017. For further information, visit www.whauctions.com or call 011574 5700