Giv­ing gqom a proper plat­form

Even with the pop­u­lar­ity of the genre, there is still a need to cre­ate plat­forms for gqom mu­si­cians, who are mostly bed­room pro­duc­ers

Sunday Tribune - - LOCAL -

Univer­sal Mu­sic, Bos­ton Col­lege, COPA, Damelin, CIPC, MICT CETA to share in­for­ma­tion with the at­ten­dees.

How have you struc­tured the con­fer­ence so that it at­tracts the gqom cre­ators to at­tend?

The struc­ture of the con­fer­ence is struc­tured with most of gqom mu­sic gi­ants as speak­ers, ad­vis­ers and mo­ti­va­tors. Since our tar­get mar­ket is gqom mu­si­cians, pro­duc­ers,vo­cal­ists, etc, we saw a need to bring rel­e­vant and well known artists, who have walked the path be­fore the genre came to the lev­els where it is now.

Why is it im­por­tant for those in­ter­ested in the gqom genre to at­tend the con­fer­ence?

Knowl­edge has al­ways been known as a source of power, the peo­ple at­tend­ing the con­fer­ence, won’t be the same when they walk out. They will be ex­posed to so many ex­pe­ri­ences shared, e.g., the use of so­cial me­dia, and dig­i­tal mu­sic dis­tri­bu­tion, they will get to touch and feel new equip­ment, they will in­ter­act with in­dus­try greats that teach mu­sic, a chance to net­work and be ex­posed to other busi­ness op­por­tu­ni­ties within the mu­sic in­dus­try.

Do you think the in­dus­try jump­ing onto gqom the way it has done, will make the genre have longevity or will it be­come an­other mu­sic trend?

The genre will last, it’s ac­tu­ally a cul­ture, a Dur­ban cul­ture that we started years ago. The same was asked for Dur­ban Kwaito 12 years ago, and it still ex­ists to­day. So gqom is here to stay.

Dur­ban is once again lead­ing in a mu­sic genre.

What is it about artists from Dur­ban that they are able to find some­thing new to give the in­dus­try?

KZN and Dur­ban is full of tal­ent and new in­no­va­tions in mu­sic. The artists are able to cre­ate mu­sic that is easy to col­lab­o­rate with other African lan­guages, to make it sound even more beau­ti­ful, which ex­tends the mar­ket. Dur­ban mu­si­cians never rest, they seek per­fec­tion and en­ter­tain­ment ev­ery day.

The Gqom Mu­sic Con­fer­ence will be tak­ing place at the Moses Mab­hida Sta­dium's Mixed Zone on Wed­nes­day and Thurs­day. En­trance is free. There will also be a gqom fes­ti­val on Satur­day, April 21, at the Pavil­ion Shop­ping Cen­tre. Artists on the line-up in­clude Bu­siswa, Dladla Mshun­qisi, Tipcee, Black Mo­tion, Kwesta and Ok­malumkoolkat.

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