A show­case for start-up com­pa­nies

Sunday Tribune - - METRO - LUKE FOLB

CAPE Town is fast po­si­tion­ing it­self as the tech hub of Africa with in­no­va­tive start-up com­pa­nies spring­ing up al­most monthly.

This week 10 start-up tech com­pany fi­nal­ists pitched to in­vestors and tech gu­rus at the Star­tup­boot­camp Afritech demo day, where they were able to show­case their busi­ness ideas based on fi­nance, in­sur­ance and trans­port.

Cape Town com­pany Lüla has an app that con­nects com­pa­nies with pri­vate shuttles which pro­vide trans­port for their work­ers.

Founder and chief ex­ec­u­tive Ve­lani Mboweni said the com­pany was work­ing on pi­lot pro­grammes with com­pa­nies to pro­vide “safe, af­ford­able and con­ve­nient trans­port”.

He said the sys­tem was the first cash­less, mo­bile pay­ments tick­et­ing sys­tem for shared trans­port.

Lüla has at­tracted seven com­pa­nies’ at­ten­tion with a com­bined pool of around 20 000 work­ers.

Ak­iba Dig­i­tal is a fi­nan­cial sav­ings plat­form and per­sonal sav­ings coach that uses ar­ti­fi­cial in­tel­li­gence ma­chine learn­ing and gam­i­fi­ca­tion.

The app is aimed at tech-savvy mil­len­ni­als who strug­gle to save money. Co-founder Kamo­gelo Kekana said the app was a fi­nan­cial ed­u­ca­tion dis­tri­bu­tion plat­form pow­ered by a dig­i­tal coach, Gugu.

“Tools in­clude in­cen­tivis­ing pos­i­tive spend­ing and sav­ings be­hav­iours, fi­nan­cial lit­er­acy, and be­havioural coach­ing and ac­count­abil­ity via Gugu, de­liv­ered in a fun and quirky gam­i­fied ex­pe­ri­ence,” said Kekana. |

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