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Sunday World - - NEWS - STAFF RE­PORTER Nomvula Come Duze

THE SABC is giv­ing away R500 000 to an artist whose song will be most pop­u­lar this fes­tive sea­son.

The SABC Sum­mer Song of the Year 2016/17 cam­paign was launched on Fri­day and prom­ises to be big­ger and bet­ter.

In its in­au­gu­ral year, which was 2015, Nathi s hit was voted the best

’ song, and the East­ern Cape-born artist walked away with R150 000 in cash and a car.

This year, the artist to emerge vic­to­ri­ous, will drive away in a KIA ve­hi­cle to the value of R250 000 and a R150 000 cash prize. An ad­di­tional R200 000 will be awarded to the artist for a per­for­mance in Joburg at the prize han­dover and in Richards Bay where the broad­caster will host their end of the year bash on De­cem­ber 31.

The win­ner will per­form at the bash at mid­night and the act will be live on SABC 1 s and on

’ all the broad­caster s ra­dio sta­tions.

’ The SABC song of the year has been de­scribed as the song that is at least dom­i­nant in five ra­dio sta­tions and re­ceived the most votes from the pub­lic. The SABC Sum­mer Song “of the Year cam­paign is about award­ing the most pop­u­lar song of the year,” said Owen Ndlovu of Michael Owen Pro­duc­tions, the com­pany con­tracted to han­dle the cam­paign. Ndlovu said SABC s ra­dio

’ sta­tions would join forces cul­mi­nat­ing in the choice of one song. The cam­paign

“brings all 18 SABC ra­dio sta­tions to­gether which will, in turn, en­cour­age their lis­ten­ers to vote for a favourite song from those par­tic­u­lar sta­tion s playlist,”

’ he said.

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