Doek on Fleek gels with the arts
Show celebrates Women’s Month
T-shirt was born. I was tired of begging for sponsorship and decided totake mattersinto my ownhands.”
“We started off with hoodies only and we now have a range of more than 10 different slogan tees for women, men and children. Mugs, notebooks, pens, sweaters and even swimsuits.”
Therangecaters for kidsand preggy mums too with slogans such as: “Golden”, “The Future is Female” “Ain’t no hood like motherhood”.
“The evolution of EGH has been amazing and it’s ultimately brought me to the next part of the journey. I’ve grown so much with the women who support EGH and these women want more fortheir lives too, which has led me to create my latest business venture, Life Designed By Her.
“We will focus on business, entrepreneurship, lifestyle, health, beauty and a broader spectrum of areas in women’s lives, with EndGirl Hate being our main campaign.” Carmen Mockie and Wendy Derison are two women inspired by the Thandi Mavata brand.
In support of Women’s Month and empowerment of the female species, Mockie, 36, andDerison, 25, putonagrand show of their version of Doek on Fleek. “The idea was sparked by fellow partner Wendy and all of us agreed immediately,” says Mockie.
“We wanted to contribute in support of Women’s Month. Our businessis centredaround developing and promoting a culture which promotes responsible citizenship through the performing arts and various lifestyle events in the city and ultimately the province.”
Mockie says they chose the Doek on Fleek theme to create social consciousness.
“As entrepreneurs, our objective is not only to excel in business but to also look at how we can use social trends [like the doek] to create social consciousness.
“Thedoek conceptis notonly a fashion statement but is an accessory that one can add to whatever fashion sense you have. It appeals to both the liberal and the slightly conservative. This was ideal for us because the doek was simply a tool we used to engage with women.”
They took their event to the Moods and Flavours venue – a live music and bistro venue on August 8.
“We run the business as family ( with two male relatives). We arefourand hail from Heidedal in Bloemfontein,” she says.
They hope their women empowerment programme will encourage women to attend their weekly sessions and enjoy cocktail ladies nights on Thursdays, RnB Fridays and live music on Saturdays.
Carmen Mockie and Wendy Derison.