Doek on Fleek gels with the arts

Show cel­e­brates Women’s Month

Sunday World - - Viewpoint -

T-shirt was born. I was tired of beg­ging for spon­sor­ship and de­cided to­take mat­tersinto my own­hands.”

“We started off with hood­ies only and we now have a range of more than 10 dif­fer­ent slo­gan tees for women, men and chil­dren. Mugs, note­books, pens, sweaters and even swim­suits.”

Therange­caters for kid­sand preggy mums too with slo­gans such as: “Golden”, “The Fu­ture is Fe­male” “Ain’t no hood like moth­er­hood”.

“The evo­lu­tion of EGH has been amaz­ing and it’s ul­ti­mately brought me to the next part of the jour­ney. I’ve grown so much with the women who sup­port EGH and these women want more fortheir lives too, which has led me to cre­ate my lat­est busi­ness ven­ture, Life De­signed By Her.

“We will fo­cus on busi­ness, en­trepreneur­ship, life­style, health, beauty and a broader spec­trum of ar­eas in women’s lives, with EndGirl Hate be­ing our main cam­paign.” Car­men Mockie and Wendy Deri­son are two women in­spired by the Thandi Ma­vata brand.

In sup­port of Women’s Month and em­pow­er­ment of the fe­male species, Mockie, 36, andDeri­son, 25, pu­ton­a­grand show of their ver­sion of Doek on Fleek. “The idea was sparked by fel­low part­ner Wendy and all of us agreed im­me­di­ately,” says Mockie.

“We wanted to con­trib­ute in sup­port of Women’s Month. Our busi­nes­sis cen­tredaround de­vel­op­ing and pro­mot­ing a cul­ture which pro­motes re­spon­si­ble ci­ti­zen­ship through the per­form­ing arts and var­i­ous life­style events in the city and ul­ti­mately the prov­ince.”

Mockie says they chose the Doek on Fleek theme to cre­ate so­cial con­scious­ness.

“As en­trepreneurs, our ob­jec­tive is not only to ex­cel in busi­ness but to also look at how we can use so­cial trends [like the doek] to cre­ate so­cial con­scious­ness.

“The­doek con­cep­tis no­tonly a fashion state­ment but is an ac­ces­sory that one can add to what­ever fashion sense you have. It ap­peals to both the lib­eral and the slightly con­ser­va­tive. This was ideal for us be­cause the doek was sim­ply a tool we used to en­gage with women.”

They took their event to the Moods and Flavours venue – a live mu­sic and bistro venue on Au­gust 8.

“We run the busi­ness as fam­ily ( with two male rel­a­tives). We are­fourand hail from Hei­dedal in Bloem­fontein,” she says.

They hope their women em­pow­er­ment pro­gramme will en­cour­age women to at­tend their weekly ses­sions and en­joy cock­tail ladies nights on Thurs­days, RnB Fri­days and live mu­sic on Satur­days.

Car­men Mockie and Wendy Deri­son.

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